2007年8月14日 星期二

Why Google Inspires Diverging Case Studies

這篇文章說Google公司現在的創新方式是否可以持續"戰無不勝"
當然 負責 哈佛大學Google個案研究的老師持保留態度
另外某名教授H則認為沒問題

FREE PREVIEW

Why Google Inspires Diverging Case Studies

By George Anders
Word Count: 796 | Companies Featured in This Article: Google, Microsoft, Dell

WHAT A RUN for Google Inc. In its first nine years, it has built the dominant Internet-search engine, redefined advertising world-wide and jolted dozens of old-media companies. When Microsoft Corp. was this age, it hadn't yet gone public. By contrast, Google already boasts a $160 billion market capitalization.

Now for the hard call: Is Google rewriting the rules of good management from top to bottom, in ways that every executive ought to study? Or is it just enjoying the rewards of a single well-timed breakthrough, whose success can't camouflage the typical headaches and missteps of a fast-growing young company?

Expect ...

THE FULL WSJ.com ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS.
IF YOU ARE ALREADY A SUBSCRIBER, PLEASE LOG IN AT THE TOP RIGHT OF THE PAGE.

沒有留言:

網誌存檔