GOOGLE TO TAKE WRAPS OFF FRESH FORMAT FOR YOUTUBE ADVERTISING

GOOGLE TO TAKE WRAPS OFF FRESH FORMAT FOR YOUTUBE ADVERTISING

By Andrew Edgecliffe-Johnson in London

FT. Wednesday, August 22, 2007

Google will today unveil a new advertising model for its YouTube video sharing site which it claims is five to 10 times more effective than any other advertising format it at present carries. YouTube will introduce semi-transparent animated “overlays”, which appear across the bottom fifth of the video window a few seconds after each clip begins and can be clicked on to show the full advertisement. The US search giant is hoping that the new format will help answer investors' questions about the business model for the popular site, which claims 100m users but which has never disclosed revenue or profit details.

作者：英国《金融时报》安德鲁•埃奇克利夫-约翰逊(Andrew Edgecliffe-Johnson)伦敦报道

2007年8月22日 星期三

谷歌(Google)今日将为其YouTube视频共享网站推出一个新的广告模式。谷歌声称，新模式的效率比其现有的其它任何模式都高出5到10倍。 YouTube将引入半透明的动画“叠层”——在每个视频片断开始几秒钟后，叠层会出现在视频窗口下面五分之一的位置，点击后，可显示完整的广告。 这家美国搜索巨头希望，新模式将有助于解答投资者关于YouTube商业模式的问题。这个热门网站声称拥有1亿用户，但从未透露过收入和利润方面的细节。