不過 我今天和昨天都碰到很不容易 loading 我的gmail和 bloggers的事
這是很難得見到的問題
對我這QUALITY WORLD的人 第一篇最有意思 值得一錄
August 17, 2007
Google Opens Click-Fraud Resource Center
By Nicholas Carlson
Google today announced it's created a new Web site to serve as the single source for all click-fraud and ad traffic-quality-related information.
The Ad Traffic Quality Resource Center features an overview of what click fraud is and what Google's doing about it, a Help Center for detailed FAQs and multimedia presentations and a section called "Tech Talk," which features in-depth articles and blog posts written by its engineering team and other experts in the field.
Just over a year and a half ago, Google CEO Eric Schmidt hypothesized that click fraud might not be such a big deal.
"Let's imagine for purposes of argument that click fraud were not policed by Google and it were rampant," Schmidt said at the SIEPR conference at Stanford University in March 2006.
"Eventually the price that the advertiser is willing to pay for the conversion will decline because the advertiser will realize that these are bad clicks.
"In other words, the value of the ad declines. So, over some amount of time, the system is, in fact, self-correcting. In fact, there is a perfect economic solution, which is to let it happen."
Google eventually changed its public stance on click fraud.
Last August, the company, along with Microsoft , Yahoo, Ask.com and LookSmart, formed the Click Measurement Working Group under the aegis of the Interactive Advertising Bureau and in conjunction with the Media Rating Council.
Google's enthusiasm for such a group wasn't surprising. Advertisers sued the search giant and won a $90 million settlement that was approved a week before the formation of the group.
Since then, the company's take on the issue has more or less echoed the language found in the new resource center, where click fraud "refers to clicks generated with malicious or fraudulent intent."
Google said it and fellow members from the Click Measurement Working Group will form a panel at this year's Search Engine Strategies show in San Jose. Shuman Ghosemajumder, business product manager for Google Trust & Safety, will be speaking. Google Opens Click-Fraud Resource Center
InternetNews.com - USA
By Nicholas Carlson Google today announced it's created a new Web site to serve as the single source for all click-fraud and ad traffic-quality-related ...
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VMware Shares Soar In Top Tech Debut Since Google
DABCC.com (press release) - Sarasota,FL,USA
... valuing the company at about $20 billion in the biggest technology trading debut since Web search leader Google Inc. went public in 2004. ...
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Google kremlinology
Globe and Mail - Canada
When Google started including Sun Microsystems' StarOffice productivity suite with its Google Pack earlier this week, it did so, as the Soviets used to do ...
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下兩則是美國航空公司控告Google的廣告方式侵犯其權益 不知道為什麼沒收在一起
Airline Sues Google Over Keyword Ads
The Age - Melbourne,Victoria,Australia
American Airlines is suing Google Inc. over the Internet company's sale of keywords ads for rivals triggered by its own trademarks. American filed a lawsuit ...
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American in dispute with Google
Bizjournals.com - Charlotte,NC,USA
American Airlines has sued Google Inc. over "sponsored ads" that appear when a keyword search using American Airlines trademarks are done on Google. ...
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Google Gets Family Guy Creator
InternetNews.com - USA
By Nicholas Carlson Kim Malone, the Google executive in charge of online sales and operations for Google AdSense, doesn't own a TV. And why should she? ...
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UPDATE: American Air Sues Google For Tying Ads To Trademarks
CNNMoney.com - USA
s (AMR) American Airlines is suing Google Inc. (GOOG) over the Internet company's sale of keyword ads for rivals triggered by American's own trademarks. ...
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American Airlines Sues Google Over Search Words
InformationWeek - Manhasset,NY,USA
The airline accuses Google of violating trademark laws with its practice of selling search terms such as "American Airlines" or "AA.com" to other companies ...
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American Airlines sues Google over use of trademarks
Houston Chronicle - United States
A Google visitor who enters certain words or phrases that American trademarked -- for example, Aadvantage, the name of its frequent-flier program -- will get ...
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Google leases big office complex in Kirkland
Seattle Post Intelligencer - USA
By TODD BISHOP Google is pitching a bigger tent in Microsoft's backyard, and Yahoo is eying the area, as well. In a nod to the strength of the Seattle ...
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