2015年8月28日 星期五

Zuckerberg: one in seven people on the planet used Facebook on Monday

From relationships to revolutions: seven ways Facebook has changed the world

One in seven people worldwide used the social network on one day this week, says Mark Zuckerberg. Here is how it has changed our lives – for better or worse

Facebook has changed the world – and has just passed the 1 billion user mark, according to its founder, Mark Zuckerberg. Photograph: Karen Bleier/AFP/Getty Images

Jessica Elgot

Friday 28 August 2015 15.26 BSTLast modified on Saturday 29 August 201500.25 BST

On Monday, one in seven people on Earth used Facebook – 1 billion people,according to founder Mark Zuckerberg. In a decade, the social network has transformed people’s relationships, privacy, their businesses, the news media, helped topple regimes and even changed the meaning of everyday words.

“A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values,” wrote Zuckerberg in the post announcing the numbers.

These are just some of the ways his company changed everything – for better or worse.
Facebook has changed the definition of “friend”

“To friend” is now a verb. And unlike real life when the ending of a friendship can be deeply traumatic, it is easy to “de-friend”, a word invented to describe ditching a casual acquaintance when they are no longer enhancing yourFacebook newsfeed.

Although the meaning of the words “share” and “like” are essentially the same, Facebook has brought an entirely new weight to the terms.
FacebookTwitterPinterest Woman is touching the like button. Facebook has brought a new weighting to the term. Photograph: Alamy

High school and university reunions have become redundant – you already know whose career is going well, whether the perfect pair have split and you’ve seen endless pictures of your schoolmates’ babies. You won’t be surprised by an ex in the street with a new girlfriend or boyfriend: you already know they’re dating someone else from the romantic selfies.

But unlike in real life, Facebook has no hierarchy of friendships. A classmate from one project at university who you haven’t seen in 15 years, a friend-of-a-friend from a stag do, or a colleague you’ve never actually spoken to in person – they are all Facebook friends in the same way as your closest mate, or your spouse, or your mum.

It doesn’t necessarily mean we see them the same way. Prof Robin Dunbar is famous for his research that suggests a person can only have roughly 150 people as a social group. Facebook hasn’t changed that yet, he believes, but in an interview with the New Yorker, Dunbar said he feared it was so easy simply to end friendships on Facebook that eventually there may no longer be any need to learn to get along.

Zuckerberg: one in seven people on the planet used Facebook on Monday

“In the sandpit of life, when somebody kicks sand in your face, you can’t get out of the sandpit. You have to deal with it, learn, compromise,” he said. “On the internet, you can pull the plug and walk away. There’s no forcing mechanism that makes us have to learn.”

We care less about privacy

There’s a wise saying – if you’re not paying for it, you’re the product. Facebook embodies that philosophy and created an entire industry from it. The astonishing thing is that users know that and they willingly hand over that information.

Pew Research Centre found most young people more than willing to hand over their details. An overwhelming majority of 91% post a photo of themselves, 71% post the city or town where they live, up from 61%, more than half give email addresses and a fifth give their phone number.

More than 80% list their interests, allowing brands to target them most effectively. But most younger users do restrict their profiles, with 60% allowing friends only.

But as so much of a person’s life is shared online, Facebook gives a platform for everyone to cultivate an image and a fanbase. In an article for the Frontiers in Psychology journal, academics described a new phenomenon, the emergence of the “Facebook self”.
FacebookTwitterPinterest People are more willing to share private information. Photograph: Dado Ruvic/Reuters

“Several cases (7.5%) with large gaps between the true and false Facebook-self were detected, which implies that future research should consider the adverse consequences and treatments of high levels of false Facebook-self,” the research said.
Facebook has created millions of jobs – but not in its own offices

Facebook has essentially created an entire sector, including indirect employment for people whose job it is to make the platform work for their brand.

Facebook urged to tighten privacy settings after harvest of user data

Read more

“It is a tool like no other,” said Michael Tinmouth, a social media strategist who has worked with brands such as Vodafone and Microsoft. “Marketers have an understanding of a brand’s consumers like they have never had before. The data and analytics available to you are extraordinary. You know who your customers are, who they are friends with and how they engage with your brand.”

And advertisers pay a lot for that. Facebook reported ad revenue was up 46%, reaching $3.32bn.

The sector based around Facebook is booming, Tinmouth says. “What was a community manager 10 years ago? There are hundreds of agencies which exist specifically for social media. It is an entire ecosystem for media, marketing, sales and technology. The question is now, how do you cut through the noise, and how do you keep control of the conversation?”

That last question means Facebook is also a minefield for brands. Suddenly, rather than complaint conversations taking place over the phone with a customer service representative, or on a small specialist internet forum, angry customers can post their complaints for hundreds of their friends to see, or even on the page where all loyal fans of the brand have been carefully cultivated. And an injustice can go viral.
Political parties who focus on Facebook win

For the UK 2015 general election, both main parties – Labour and the Conservatives – showed how important social media was for their campaigns by importing the consultants of the world’s first real social media election – the 2008 victory of Barack Obama in the US. The Tories hired Jim Messina, Obama’s 2008 campaign manager, and Labour had Matthew McGregor, who was on the frontline for the online fight against Mitt Romney in 201

But the parties who ruthlessly focussed on Facebook came out on top. Both the Conservatives and Scottish National party’s social media managers told Channel 4 News that the platform was their main concern. The Conservatives were said to have spent £120,000 a month on Facebook, on Messina’s advice, because they could target floating voters accurately, rather than waste time having “1 million conversations” like Labour.

“Political parties, like any other brands, have the opportunity to say ‘actually, these are the sort of people that we need to reach out to, these are the sort of messages they need to receive’ – and then you can pay for advertising to get those right messages to the right people at the right time,” Craig Elder, the Conservatives’ digital director told Channel 4. “We knew that we could be very targeted and reach out to the people in the places that were going to decide this election.”

Kirk Torrance, the SNP’s digital strategist, had a different but equally effective approach to using Facebook: “This idea of the SNP everywhere – all the activity, all the photographs – any kind of proof, social proof, that the momentum was with the SNP.”
Facebook has been the tool to organise revolutions

Though the Arab spring was dubbed the Twitter revolution, organising demonstrations and direct action has been revolutionised by Facebook.Manchester University’s Olga Onuch found Facebook had been the key medium for reaching half of all the Euromaidan protesters in Ukraine.

Facebook posts signalled the start of the Maidan protests during the hours after it was announced that Ukraine would not sign a free trade and association agreement with the EU, Onuch found. The posts organised live action, not just online anger. Mustafa Nayyem, the Ukraine activist, posted: “Guys, let’s be serious. If you really want to do something, don’t just ‘like’ this post. Write that you are ready, and we can try to start something. Let’s meet near the monument to independence in the middle of the Maidan.”

Many of those interviewed in Onuch’s research said they relied on Facebook for the truth about what was happening – unable to trust traditional media.

But the barrier between social media activism and actual revolution was a source of frustration for many Onuch interviewed. “Our findings show that [social media] use had both a unifying effect, creating a collective identity and shared language of a civic struggle for rights, but also made free-riding easier and more satisfying – since ‘liking’ a protest event gave individuals the feeling that they had contributed to the cause,” she wrote.
Facebook makes news, breaks news, and decides what is news

Roughly 71% of 18- to 24-year-olds say the internet is their main news source, and 63% of users overall, according to the Pew Research Centre. About a third of Facebook users post about politics and government.

Most people will first encounter a piece of journalism or an item of breaking news via Facebook or other social media, and most of those encounters will be on mobiles. Individual articles are now a news brand’s showcase, not the site’s homepage.

Users might never have to leave the site to get their news: Instant Articles - which the Guardian has signed up to – will see stories run within Facebook. It allows news companies to sell ads around their articles, gaining them 100% of that revenue, while Facebook can also sell ads around that article, with 70% of the revenue from the social network’s advertising also going to the news companies.
FacebookTwitterPinterest Opposition supporters talk near graffiti in Tahrir Square in Cairo, Egypt. Revolutions and protests have been organised on the social network. Photograph: Steve Crisp/Reuters

Greg Marra, the Facebook engineer who designs the site’s news feed, told the New York Times he does not see the site’s role like that of an editor. But some sites rest their fortunes entirely on Facebook shares – in December 2013, when Facebook decided users no longer liked the “clickbait” teaser headlines from sites like Upworthy and Distractify, the sites saw huge dips in traffic. But their method of writing headlines had hugely influenced legacy brands.

Facebook has also changed the ways journalists write stories. It is a resource many reporters cannot now live without. For better or (often) worse, it is a directory to find, contact, and glean information for almost any ordinary person, who might suddenly find themselves at the centre of the day’s biggest news story. Facebook has its own newswire, sharing the most useful user reaction to breaking stories, including pictures and videos.
Users are changing Facebook

It used to be a site to get college students connected, with only an elite number of US universities allowed access.

In 2014, a decade after its launch, 56% of internet users aged 65 and older have a Facebook account. And 39% are connected to people they have never met in person.

Groups have given way to pages, writing on each other’s walls is passé and carefully curated albums have given way to instant mobile uploads. More than ever, the site is a gateway not just to your friends, but to the rest of the internet.

We may as well get used to it, said David Kirkpatrick, author of The Facebook Effect. “It might very well go away further down the road, but something this big takes a long time to disappear,” he told BBC Radio 4’s Today programme. “Facebook has proven its ability to morph, and it will continue to be a very, very major player.”

2015年8月27日 星期四

【中港矛盾】— 陶傑

【中港矛盾】— 陶傑 Channel

Google Rebuts Europe on Antitrust Charges. Facebook威脅YouTube影片行銷龍頭地位?

【Google反駁歐盟指控,認為Google Shopping提高搜尋品質不是反競爭】Google發佈公開信拒絕接受歐盟對Google Shopping濫用(搜尋)權力的指控。
Google資深副總裁,同時也是總顧問(General Counsel)的肯特·沃克(Kent Walker),在不低於150頁的報告中取得結論,說明歐盟對Google濫用(搜尋)權力的指控是「在事實上,法律上以及經濟上」不正確的。
✔ 歐盟指控Google Shopping濫用搜尋排名權力⋯⋯
Google發佈公開信拒絕接受歐盟對Google Shopping

Google Rebuts Europe on Antitrust Charges

【點擊率會說話 Facebook威脅YouTube影片行銷龍頭地位】 Youtube強迫收看片頭廣告惹人嫌?某些媒體商直言,在Facebook上發布影片比在Facebook上張貼影片的Youtube連結,更容易達到數百萬的點閱率。
‪#‎臉書‬ ‪#‎Youtube‬ ‪#‎影片行銷‬


2015年8月26日 星期三

Youtube Gaming遊戲直播網站即將上線

【Youtube Gaming遊戲直播網站即將上線,與Twitch打對台】Goolge旗下遊戲影音平台YouTube宣布加入影音直播行列,為遊戲狂熱玩家推出專屬平台YouTube Gaming,主打超過2萬5千種遊戲專屬頁面,除了匯集各種遊戲影音內容外,還將推出直播和影音錄製服務,讓玩家可以邊打怪邊與觀眾互動、聊天。
早在Google推出YouTube Gaming以前,市面上早已出現各種遊戲直播網站,其中以Twitch最為知名。2014年,Twitch被Amazon併購,讓原本也有意出價10億美元購併的Google吃了閉門羹。

統計歐盟的Right to be forgotten 愈想被遺忘 卻愈被記得

【歐盟於去年(2014年)通過所有人都應有「被遺忘的權利」】歐洲「被遺忘的權利」去年(2014年)五月,因為一位西班牙裔男子希望Google刪除十年前自己的相關資料,經歐盟法院判決,每個人都應該有「被遺忘的權利」(Right to be forgotten)。因此每個人都可以向搜尋業主要求刪除自己相關資訊。
愈想被遺忘 卻愈被記得

2015年8月24日 星期一

Apple's Cook reassures investors on China, stock boomerangs

Technology | Mon Aug 24, 2015 2:04pm EDT
Related: TECH, CHINA
Apple's Cook reassures investors on China, stock boomerangs

Customers wait for the opening of an Apple store in Shenyang, Liaoning province, February 28, 2015.

Apple Inc's Chief Executive Tim Cook took an unusual step of reassuring shareholders on Monday in comments to CNBC about the iPhone maker's business in China ahead of a dramatic 13 percent drop and rebound in its stock that put it in positive territory.

Chinese consumers are critical to fueling demand for iPhones, and a slump in the country's stock market and Beijing's recent devaluation of the yuan have shaken Apple investors already worried about slowing growth in the world's No. 2 economy.

With Chinese stocks plunging close to 9 percent earlier on Monday, Cook took the rare step of commenting on the health of Apple's business midway through a financial quarter. Before the opening bell on Wall Street, he wrote in an emailed response to questions that iPhone activations in China had accelerated over the past few weeks.

He also said the App Store in China had its best performance of the year over the past two weeks.

"Obviously I can't predict the future, but our performance so far this quarter is reassuring. Additionally, I continue to believe China represents an unprecedented opportunity over the long term," Cook wrote.

In the early minutes of trade, Apple shares slumped as much as 13 percent to a year-low of $92 amid a selloff in the broader U.S. market. But in a little over two hours they reversed those losses to trade up 2.25 percent at $108.12, adding around $85 billion to Apple's market capitalization from its earlier low.

That helped the Nasdaq composite and the S&P 500 index pull away from deep losses that had put them into correction territory.

“The fact that (Cook) publicly gave some positive signs around what Apple is seeing out of China during this market meltdown is a huge sigh of relief for investors who have started to have nightmares about what China can become over the coming years for Apple,” said FBR analyst Daniel Ives.

Apple's success over the past decade has made it a top holding for many portfolios and it accounts for 3.5 percent of the S&P 500, indirectly affecting millions of investors saving for their retirements through passively invested index funds.

Many on Wall Street remained cautious about risks Apple faces in China's potentially stumbling economy. After Monday's rebound, Apple's stock was still down about 19 percent from its record high close set in February.

"I am concerned about a slowdown in Apple's demand from China and I think they haven't even seen the extent of it yet," said Cowen and Company analyst Timothy Arcuri.

Such fears were exacerbated last week after a Gartner report said smartphone sales in the country fell for the first time ever in the previous quarter.

China's smartphone market is widely believed to be close to saturation with fewer first-time buyers, although Apple has continued to gain market share there.

(Reporting by Devika Krishna Kumar in Bengaluru, additional reporting by Julia Love in San Francisco, writing by Noel Randewich; Editing by Meredith Mazzilli)

2015年8月23日 星期日

Using Chrome: Can We Really Trust Google?

原文比較清楚:Using Chrome: Can We Really Trust Google?http://www.makeuseof.com/tag/using-chrome-can-really-trust-google/

我們的生活好像都逃脫不了 Google 的手掌心。 多年以前,兩個躊躇滿志的大學生將自己的研究項目變成了一個網站,而現在這個網站已經市值千億,為我們提供各方面的便捷服務,未來可能滲入我們生活的每一個毛孔。...

2015年8月21日 星期五


然而,新創公司挖牆腳也不侷限於挖工程師,有時那些非技術類員工也會成為被挖掘的對象。 18個月以來,兩位Google的主廚Alvin San和Rafael Monfort就分別被Uber和Airbnb挖走了。
‪#‎AlphaBet‬ ‪#‎Google‬

2015年8月20日 星期四

Pew Research:視覺社群Instagram持續成長,5成以上爺爺奶奶註冊Facebook

✔ 視覺社群平台Instagram與Pinterest用戶偏向女性
‪#‎Pinterest‬ ‪#‎Instagram‬ ‪#‎Facebook‬
美國市調機構Pew Research公佈最新社群媒體數據,結果發現

2015年8月19日 星期三

Apple Music 吸引十一萬用戶,卻只有一半用戶長期使用

【聲稱 Apple Music 有八成長期用戶,但是別人說只有五成,你信哪一邊?】Apple Music於八月初時表示,目前在三個月試用期內,用戶人數已經達到1,100萬。然而,專門分析音樂產業的分析公司MusicWatch的調查卻顯示,Apple Music並沒有想像中的樂觀。
✔ Apple Music衝破1,100萬使用者 卻面臨考驗
根據MusicWatch’s 的顯示,美國77%的iOS用戶知道Apple Music的存在,其中11%持續使用Apple Music媒體串流服務。已註冊Apple Music免費試聽的用戶中48%已經不再使用Apple Music,61%的用戶已在iTunes中關閉了自動訂閱功能。
Apple Music於八月初時表示,目前在三個月試用期內,用戶人

2015年8月18日 星期二

Google Unveils OnHub, a Smart Wi-Fi Router

Google's new $200 smart router seeks ways to reduce Wi-Fi congestion and lets you allocate bandwidth to devices that need it most, like your Netflix-streaming Roku or Apple TV.
Google entered a new business Tuesday, revealing a $200 app-controlled Wi-Fi router capable of managing many aspects of our increasingly complex home networks.

Can Microsoft Gain a Mobile Edge -- Finally?

“Microsoft had a fundamental conflict between pursuing a horizontal strategy and a vertical strategy. This led to all kinds of confusion.”

In the throes of a midlife crisis, Microsoft, which turned 40 this year, is making its boldest moves yet to prevent itself from fading into technological irrelevance. Will the launch of Windows 10 be a game changer?

2015年8月15日 星期六

Full memo: Jeff Bezos responds to brutal NYT story. INSIDE AMAZON「更敏捷、生產力更高,但是卻更苛刻、更少寬恕」。

Jeff Bezos responded to a piece in the NYT, asking employees to report issues that they see at the company.

Full memo: Jeff Bezos responds to brutal NYT story, says it doesn’t represent the Amazon he leads

The cruel and back-stabbing environment described by The New York Times in a report this weekend on the workplace culture at Amazon.com has struck a nerve with Jeff Bezos. In a memo to employees this weekend, obtained by GeekWire, Bezos says he doesn’t recognize the company described in the article.

RELATED STORY: Amazon employees on ‘ludicrously comical’ NYT story: ‘Some people don’t belong here, maybe’

In the memo, Bezos encourages Amazon employees to read the report, and requests that anyone seeing the type of abusive culture described in the piece should report it immediately to human resources or directly to him.
“The article doesn’t describe the Amazon I know or the caring Amazonians I work with every day,” Bezos writes. “But if you know of any stories like those reported, I want you to escalate to HR. You can also email me directly at jeff@amazon.com. Even if it’s rare or isolated, our tolerance for any such lack of empathy needs to be zero.”
He adds later, “I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company.”
And he concludes, “But hopefully, you don’t recognize the company described. Hopefully, you’re having fun working with a bunch of brilliant teammates, helping invent the future, and laughing along the way.”

It is rare for Bezos to respond so directly to a news report. Faced with criticism throughout its history — whether dealing with book publishers or diversity issues — Amazon’s approach has been to stay quiet. Amazon authorized “a handful of senior managers” to talk with the Times reporters for the article, but declined to make Bezos or other top leaders available for interviews, according to the story.
But the reporting clearly has Bezos’ attention now.
The New York Times piece — based interviews with more than 100 current and former Amazon employees — cited several cases of alleged employee mistreatment, depicting managers who were unsympathetic to employees even when they were faced with illnesses or family issues. Reporters Jodi Kantor and David Streitfeld describe a hard-charging environment at Amazon where employees often are pushed to the point where they nearly “combust.”
Here’s the full memo from Jeff Bezos, as obtained by GeekWire:
Dear Amazonians,
If you haven’t already, I encourage you to give this (very long) New York Times article a careful read:
I also encourage you to read this very different take by a current Amazonian:
Here’s why I’m writing you. The NYT article prominently features anecdotes describing shockingly callous management practices, including people being treated without empathy while enduring family tragedies and serious health problems. The article doesn’t describe the Amazon I know or the caring Amazonians I work with every day. But if you know of any stories like those reported, I want you to escalate to HR. You can also email me directly at jeff@amazon.com. Even if it’s rare or isolated, our tolerance for any such lack of empathy needs to be zero.
The article goes further than reporting isolated anecdotes. It claims that our intentional approach is to create a soulless, dystopian workplace where no fun is had and no laughter heard. Again, I don’t recognize this Amazon and I very much hope you don’t, either. More broadly, I don’t think any company adopting the approach portrayed could survive, much less thrive, in today’s highly competitive tech hiring market. The people we hire here are the best of the best. You are recruited every day by other world-class companies, and you can work anywhere you want.
I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company.
But hopefully, you don’t recognize the company described. Hopefully, you’re having fun working with a bunch of brilliant teammates, helping invent the future, and laughing along the way.
Thank you,

SEATTLE (The Borowitz Report)—Saying that he was “horrified” by a New York Times article recounting callous behavior on the part of Amazon executives, company founder Jeff Bezos warned today that any employees found lacking in empathy would be instantly purged.
In an e-mail to all Amazon employees issued late Sunday evening, Bezos said that the company would begin grading its workers on empathy, and that the ten per cent found to be least empathic would be “immediately culled from the herd.”
To achieve this goal, Amazon said that it would introduce a new internal reporting system called EmpathyTrack, which will enable employees to secretly report on their colleagues’ lack of humanity.
The system will allow Amazon employees to grade their co-workers on a scale from a hundred (nicest) to zero (pure evil), resulting in empathy-based data that will be transmitted directly to Bezos.
Then, through a new program called Next Day Purging, any employee found lacking in empathy will be removed from the company within twenty-four hours of Bezos’s termination order.

“We can’t be the greatest retailer in the world unless we are also the kindest,” Bezos wrote in his e-mail. “So my message to all Amazonians is loud and clear: be kind or taste my wrath. Love, Jeff.”

Wrestling Big Ideas in a Bruising Workplace

CreditRuth Fremson/The New York Times

The company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions.

2015年8月14日 星期五

Facebook Should Pay All of Us

"When billions of people hand data over to just a few companies, the effect is a giant wealth transfer from the many to the few."

We are Facebook’s customers, but we are also their products and we are ultimately resold to others.