2013年9月29日 星期日

Google公司 收入155億繳稅0.17億/ Google Map 雙面刃/ Google Alters Search to Handle More Complex Queries

Queen Elizabeth visited Blackberry in 2010, and received one of her own.
When BlackBerry Reigned (the Queen Got One!), and How It Fell

By IAN AUSTEN and JENNIFER DANIEL

A short history of the device from a tiny Canadian company that created and, for a long time, dominated what became the smartphone market.
國際在專稿:據韓國YTN電視台9月29日報導,因谷歌地圖中有關有爭議領土的名稱,與日本的立場相左,日本中央政府日前通知地方政府和大學不宜使用。
通知上寫道,主頁上使用的電子地圖中出現了不符合日本政府立場的標識,例如將韓日爭議島嶼(韓國稱“獨島”;日本稱“竹島”)標記為“獨島”,將“北方四島”標為俄羅斯稱為的“千島群島”。通知上還提到了中國釣魚島的標記問題。
據日本共同社報導,雖然日本政府在通知中並沒有明確點名,但對被廣泛使用的谷歌地圖而言實際上是一紙禁令。不過,不少地方政府等可能為方便瀏覽者仍繼續使用。還有國立大學相關人員表示,谷歌地圖非常方便,難以找到替代它的東西,政府通知似乎實際效果不佳。
據悉,今年4月,日本環境省和海上自衛隊等由於使用谷歌地圖相繼遭外界批評。而這成為了日本政府發出通知的契機。
日本內閣官房負責信息技術的部門等5月向各省廳發出通知,8月也提醒部分機構加以注意。
對此,谷歌方面表示,為站在公正立場上提供信息,原則上會同時標注各國主張的名稱。無法就個別情況作答。(泰和)
News 10 new results for google
Google's 'Hummingbird' hatches new search formula Wilkes Barre Times-Leader
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Google marks 15th anniversary with search upgrades St. Augustine Record
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Google Think Tank Helps Build Virtual Museum for World Constitutions eWeek
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Google's UK division paid £12m bill in corporation tax Telegraph.co.uk
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Google Now Offers QuickOffice for Free, Plus You Get 10GB on ... Pentagon Post
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Google Must Face Most Claims in Keyword Wiretap Class Action The National Law Review
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Google pays €17m tax on €15.5bn revenue Irish Times
Google, which has its headquarters on Barrow Street in Dublin, boosted its gross profit by 22 per cent to more than €11 billion. Photograph: Cyril Byrne.
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Google doubles its tax to €17m Irish Examiner
New accounts filed by Google show that the amount of tax the search engine giant paid in Ireland more than doubled from €8.1m to €17m last year.
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Google, other tech companies look for talent in BlackBerry's backyard Economic Times
TORONTO: With Blackberry Ltd shedding staff in its hometown of Waterloo, Ontario, other tech companies, including Google Inc's Motorola Mobility unit, are ...
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Google Search for Android gets “OK Google” hotword SlashGear
Google's search app for Android now starts a new voice search when you say the hotword “OK Google” instead of just “Google”. Additionally, the new hotword ...
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Review: Moto X a good phone that should have been great Phys.Org
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Google finally squashes IM bug Computerworld
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Google's Gmail scanning unclear to users, judge finds Computerworld
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Google Must Face Wiretapping Charges Over Gmail Scanning PC Magazine
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Google and death: Find a workaround for dementia instead San Jose Mercury News
The cover of last week's Time magazine asks, "Can Google Solve Death? " Some 29 million overstressed family caregivers -- the 9 percent of the U.S. population ...
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Google at 15: More Growth Ahead NBC Bay Area
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Google Turns 15, Introduces New Search Algorithm eWeek
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Google search turns 15, gets a makeover KETK
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Google Alters Search to Handle More Complex Queries

谷歌更新算法应对复杂搜索

Google on Thursday announced one of the biggest changes to its search engine, a rewriting of its algorithm to handle more complex queries that affects 90 percent of all searches.
周四,谷歌(Google)公布了谷歌搜索引擎的最大变化之一,亦即更新算法以应对较为复杂的查询,这一变化将对90%的搜索产生影响。
The change, which represents a new approach to search for Google, required the biggest changes to the company’s search algorithm since 2000. Now, Google, the world’s most popular search engine, will focus more on trying to understand the meanings of and relationships among things, as opposed to its original strategy of matching keywords.
这个改变体现着谷歌处理搜索的一种新方法,需要谷歌对该公司的搜索算法做出自2000年以来的最大改变。如今,作为世界上最受欢迎的搜索引擎,谷歌将更注重努力理解事物的含义及事物之间的关系,与起初采用的关键字匹配方法有所不同。
The company made the changes, executives said, because Google users are asking increasingly long and complex questions and are searching Google more often on mobile phones with voice search.
高管们表示,谷歌之所以做出上述改变,是因为谷歌用户搜索的问题越来越长,越来越复杂,通过手机的语音搜索功能进行搜索的频率也比以前高。
“They said, ‘Let’s go back and basically replace the engine of a 1950s car,’ ” said Danny Sullivan, founding editor of Search Engine Land, an industry blog. “It’s fair to say the general public seemed not to have noticed that Google ripped out its engine while driving down the road and replaced it with something else.”
“他们说,‘让我们回过头去,彻底换掉20世纪50年代的汽车的引擎,’”行业博客“搜索引擎天地”(Search Engine Land)创始编辑丹尼·沙利文(Danny Sullivan)说。“可以说,公众似乎没有发现,谷歌在一路向前时撤掉了引擎,把它换成了其他东西。”
Google announced the new algorithm, called Hummingbird, at an event to celebrate the search engine’s 15th birthday. The event was held in the garage Google’s founders rented when they started the company. Google revealed few details about how the new algorithm works or what it changed. It said it made the change a month ago, though consumers may not have noticed a significant difference to search results during that time.
在公司创立15周年的庆祝活动上,谷歌公 布了名为“蜂鸟”(Hummingbird)的新算法。活动在谷歌创始人创办公司时租用的车库举行。谷歌没有透露新算法运行模式及其衍生改变的相关细节。 谷歌称,该公司是在一个月前做出这一改变的,但在此后的这段时间里,用户可能没发现搜索结果有什么显著变化。
Google originally matched keywords in a search query to the same words on Web pages. Hummingbird is the culmination of a shift to understanding the meaning of phrases in a query and displaying Web pages that more accurately match that meaning.
谷歌起初是根据搜索查询的关键字查找包含相同词语的网页。谷歌一直在转向理解搜索短语的含义,显示与短语含义匹配度更高的网页,“蜂鸟”是这场转变的高峰。
Google had taken smaller steps toward this. The Knowledge Graph, introduced last year, understands the meanings of and relationships between things, people and places, which is known as semantic search. It is why a search for Michelle Obama, for instance, shows her birthday, hometown and family members’ names, as well as links to related people like Hillary Rodham Clinton and Joseph R. Biden Jr.
此外,谷歌已经朝这个目标做了一些较小的努力。去年推出的知识图谱(Knowledge Graph)就能理解不同事物、人和地方的含义,以及它们之间的关系,这就是所谓的语义搜索。正是由于这样的改变,搜索米歇尔·奥巴马(Michelle Obama)所得的结果才会显示她的出生日期、家乡及家庭成员的名字,甚至还包括希拉里·罗德姆· 克林顿(Hillary Rodham Clinton)和小约瑟夫·R·拜登(Joseph R. Biden Jr.)等与相关人士的链接。
The algorithm also builds on work Google has done to understand conversational language, like interpreting what pronouns in a search query refer to.
这个算法还依赖于谷歌为了读懂对话语言所做的工作,比如解释查询词条中代词的含义。
Hummingbird extends that to all Web searches, not just results related to entities included in the Knowledge Graph. It tries to connect phrases and understand concepts in a long query.
“蜂鸟”把这项功能延伸到了所有的网页搜索上,不限于与知识图谱所含词条相关的结果。它会尝试将较长查询词条中的词组联系起来,并理解查询词条中的相关概念。
The outcome is not a change in how Google searches the Web, but in the results that it shows. Unlike some of its other algorithm changes, including one that pushed down so-called content farms in search results, Hummingbird is unlikely to noticeably affect certain categories of Web businesses, Mr. Sullivan said. Instead, Google says it believes that users will see more precise results.
由此而来的结果并没有改变谷歌搜索网页的方式,但却改变了它显示的搜索结果。沙利文说,与谷歌其他的一些算法变化(其中包括一个在搜索结果中叠加所谓的“内容农场”的算法)不同,“蜂鸟”不太可能对某些网络业务造成明显影响。相反,谷歌说,它认为用户会看到更精确的结果。
Google also announced a few smaller changes to searching. It is changing the visual layout of mobile search to better suit phones and tablets. People can now compare two things, like butter and olive oil, or corgis and pugs, in search results. And with a new app for Apple devices, people can set reminders on an Android device at home and receive them later on an iPhone.
谷歌还宣布要对搜索进行一些较小的改动。 它正在对用于移动设备的搜索页面布局进行修改,使之更适合手机和平板电脑。人们现在可以在搜索结果中对两种事物进行比较,比如黄油和橄榄油,柯基犬和巴哥 犬。此外,借助为苹果(Apple)设备设计的一款新应用,人们还可以在家里的Android设备上设置提醒,随后用iPhone进行接收。

翻译:许欣、陈柳

 

2013年9月27日 星期五

Google wants a Web that looks very different from today's. / Google's proposed "anonymous identifier"

When Google Brainstorms, Online World Shudders

Google Is Considering Using a 'Super Cookie' to Track Browsing Habits


Is Google's proposed "anonymous identifier" about to do to online privacy what high-resolution body scanners did to airline travelers? John Bussey joins the News Hub with his take. (Photo: AP)

Is Google GOOG -0.20% about to do to online privacy what body scanners did to airline travelers?
It might seem that way given the reaction to a bit of news that, intentionally or not, leaked out of Google last week.
Google is considering using anonymous identifiers to track consumers' browsing habits online. This technology could eventually take the place of the controversial "cookies" that marketing outfits now plant on our computers to track where we go on the Web and then pitch us related products.
Google called any move good for "users' security" and the economics of the Internet. It said its concepts are at a very early stage and declined further comment.
Still, what might seem like just another incremental tech development set off alarms, and a lot of speculation, among privacy advocates and advertising firms. The reason, of course, is Google's dominance in our online lives. The company runs the most popular browser, Chrome; backed the most pervasive mobile operating system, Android; and has commanding positions in email and search.
Google also sells more online advertising than its competitors, capturing a third of the world's $117 billion in digital ad spending, says research firm eMarketer.
If the notion of an anonymous identifier strikes you as a contradiction in terms, you aren't alone.
"It's a persistent identifier, a super cookie," says Jeff Chester, head of the Center for Digital Democracy. "Google will gain more information about users wherever they are, across platforms and with one number. This will be the new way they identify you 24/7."
"Marketers use the mantra of anonymity to dissuade people of the creepiness of it all," says Joseph Turow, a professor at the University of Pennsylvania. Whether or not a company knows your name no longer matters, he says, because your identifier will still target you for sales opportunities "or prejudice." The latter might be an ad with a higher price than that offered someone whose anonymous data profile is more favorable.
[image]
Advertising Age, an industry publication, warned that any marketer "adopting Google's system would have to bend to whatever terms Google sets in how that technology and the information it surfaces can be used. In this scenario, Google rises from being the biggest card player at the table to owning the casino—with advertisers using its chips."
The initial news about Google's intentions, which USA Today broke, didn't mention using the identifier across platforms, such as smartphones and desktops. Nor has Google suggested this is the objective. In fact, little is really known about what Google plans to do, or how other marketers might—or might not—have access to a new identifier. The company may just want to duplicate what Apple has already done with its iPhone: Cookies don't work well on mobile, so Apple uses an individual identifier.
But there's also reason to think otherwise.
The ad industry has two big problems at the moment. The first is that cookies are not only controversially intrusive and inadequate trackers for the rocketing smartphone market. They're also unreliable and can be blocked on other devices. The industry is looking for a better mousetrap.
And second: Cross-platform identification is indeed the Holy Grail. Marketers want to efficiently target advertising whether we're on our smartphones, tablets, laptops or desktops.
Forrester Research estimates that by the end of 2013 almost half the adults who use the Internet in the U.S. will be "perpetually connected consumers." It defines that group as those who use at least three "connected" devices and who access the Internet multiple times a day from different locations, including mobile. That number was 38% in 2011.
A raft of companies offers different strategies to help advertisers analyze their campaigns over multiple devices. But if you're looking to truly track users across this ecosystem, nothing beats dominating the platforms.
Google is the 800-pound gorilla. So it's no surprise that the scope of its nascent initiative— will its new identifier be for Android alone or much more?—is being watched warily.
And with a bit of suspicion, too. Google hasn't been a champion of privacy. It is, like any company, a champion of revenue, and advertising is its wellspring.
During recent negotiations between privacy advocates and the online advertising industry over a "Do Not Track" protocol, Google was among the more resistant, according to participants. The talks have since all but collapsed.
Apple's Safari browser blocks third-party cookies. Mozilla's Firefox is working on a comprehensive default blocking option. Microsoft Explorer sends a "Do Not Track" message to marketers (which advertisers can ignore). Google's Chrome has resisted these measures, though users can alter their settings to block cookies.
Instead, Chrome and other services in Google's online empire are configured to vacuum up information on consumers' behavior. It's probably a safe bet that any new identifier the company creates will do so more efficiently, more pervasively, and more exclusively to Google's benefit.
—Write to John Bussey at john.bussey@wsj.com; follow @johncbussey on Twitter Write to John Bussey at john.bussey@wsj.com

 -----


Google's 15th Anniversary Easter Egg





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〔編譯俞智敏/綜合報導〕蘋果電腦日前所推出的全新iOS7作業系統遭使用者抱怨會害人噁心頭暈想吐,而且這個問題已普遍到在蘋果電腦論壇出現整串討論串,繼科技網站The Verge於25日率先報導後,推特上的抱怨聲浪也愈來愈大。
iOS7 會造成使用者出現類似動暈症(motion sickness)症狀的主要原因,可能在於新版作業系統加上了縮放動畫效果。蘋果論壇用戶Ensorceled表示,「iOS7無所不在的縮放效果真的 讓我感到噁心和頭痛」,另一名用戶gillywonk也在論壇裡發文說,拜託蘋果電腦趕快設法讓使用者關閉這些縮放功能。
寧可降級回到iOS6
有些使用者則說,儘管iOS7增加了許多新功能,但他們寧可降級回到iOS6。使用者Ldejeant抱怨說,新作業系統讓他眼睛疼痛和頭昏,但卻又不能降級,他非常不滿。
蘋果在27日公布了iOS7的一項更新,但目的是讓用戶在無需鍵入密碼或其他安全資訊情況下避開手機的螢幕鎖定功能,與為人詬病的縮放功能無關。



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Google Working to Solve Big Data Problem Wall Street Journal
WASHINGTON, D.C. – Ray Kurzweil says he's developing systems at Google Inc. that will allow computers to understand what data actually means, allowing ...
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Google invades Apple's turf again, challenges Passbook with ... Washington Post
SAN FRANCISCO — Google is bringing its digital wallet to the iPhone in its latest attempt to upstage Apple on its own popular device. Thursday's release of the ...
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Google Science Fair winners: Flashlights without batteries, 'bat ... VentureBeat
Google Science Fair is clearly where minor miracles happen. Flashlights that work without batteries, traffic that moves itself out of the way of an oncoming ...
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How Google's Calico Can Win Us Over, One Genome at a Time PC Magazine
Last week, Google CEO Larry Page announced the launch of Calico, an effort to tackle humankind's most pesky ailments: aging and death. On the surface, it ...
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Google Chrome Browser to End Support for Old Netscape-Era Plug ... eWeek
Starting in January, new Google Chrome Stable channel versions won't work with the old plug-ins. The result will be fewer glitches and crashes, says Google.
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