Google’s Big Decade

Google’s Big Decade
6:00 AM EST AUG 18, 2014
By
WSJ Staff


Google went public at $85 a share with a market capitalization of about $23 billion on Aug. 19, 2004, and in the 10 years since, the company has built itself into a behemoth with a market cap of nearly $400 billion. A look at the numbers then and now:

TOTAL REVENUE2004

$3.19 billion2014

$66.73 billion


ANNUAL U.S. REVENUE PER UNIQUE U.S. MONTHLY VISITOR2004

$332014

$119

UNIQUE U.S. MONTHLY VISITORS TO GOOGLE SITES2004

64 million2014

236 million

PERCENTAGE OF REVENUE FROM ADVERTISING2004

98.6%2014

90%

NET ADVERTISING REVENUE AS A PERCENTAGE OF GLOBAL INTERNET ADVERTISING SPENDING2004

15%2014

32%

FULL-TIME EMPLOYEES AS OF JUNE 302004

2,2922014

52,069

OPERATING PROFIT MARGINS (SECOND QUARTER)2004

24%2014

27%

CASH HOLDINGS AS OF JUNE 302004

$255 million2014

$61 billion