Brands Are Wasting Money on Facebook and Twitter

The Wall Street Journal

11小時 ·

Top brands' Facebook and Twitter posts only reach around 2% of their fans and followers. Less than 0.1% of fans and followers actually interact with each post on average.

Brands Are Wasting Money on Facebook and Twitter, Forrester Says

Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start "conversations" and "relationships" with...

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