Called context collapse
Facebook is terrified about a disturbing trend that is seeing people share information about themselves less and less.
People are still posting plenty of updates on the site, according to a new report from The Information. But an increasing number of those are about the outside world or links to other sites.
That is probably happening because people have more and more connections — many of them from long ago in their lives — and they don’t want to see all of their data shared with people from long ago.
But it is worrying for Facebook because of a phenomenon that the site is said to internally call “context collapse”. That is seeing people share less intimate information — and move instead to newer and smaller sites like Snapchat or Instagram to do so.
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