Google NEWS : As Smartphones Undercut Traditional Web Browsing, New Tack Is Needed for Ads

Google Searches for an App Role

As Smartphones Undercut Traditional Web Browsing, New Tack Is Needed for Ads

By

Rolfe Winkler

connect

Updated March 9, 2014 6:33 p.m. ET

Its name has become a verb meaning "to search," but as users shift to mobile devices, Google Inc. is suddenly faced with the threat that its search engine—and its advertising business—are becoming less relevant.
The company was built with the help of an army of "spiders" deployed to crawl the Web, and sophisticated algorithms to rank the value of pages. But in the mobile age, those spiders can't easily navigate...

	google Daily update ⋅ March 10, 2014
	NEWS
	Wall Street Journal Google Searches for an App Role Wall Street Journal In response, Google in the fall launched an initiative to better see—and direct—what smartphone and tablet users do on their devices. The effort seeks ... Flag as irrelevant
	Times of India Google faces up to $5-billion fine in India; says cooperating in probe NDTV New Delhi: Google, which is facing antitrust investigation in India by fair trade watchdog CCI, can face a penalty of up to about $5 billion (Rs 30,500 ... Flag as irrelevant
	Google's secret lab has plenty of resources, and wild ideas San Gabriel Valley Tribune MOUNTAIN VIEW – In a rare public speech, Google CEO Larry Page once suggested the tech industry needs “safe places where we can try out new ... Flag as irrelevant
	Economic Times Google faces up to $5-bn CCI fine; says cooperating in probe Hindu Business Line Google, which is facing anti-trust investigation in India by fair trade watchdog CCI, can face a penalty of up to about $5-billion if it is found to have ... Flag as irrelevant
	Guardian Liberty Voice Google X: 'Willy Wonka's Chocolate Factory' for Techies Guardian Liberty Voice During a speech, Google CEO Larry Page told the audience that what the tech industry needs is a safe place to experiment without restrictions or ... Flag as irrelevant
	eTurboNews Google Maps Gallery - great new tool for tourism industry eTurboNews Google have expanded their popular mapping program with the new Google Maps Gallery, a selection of specific static or interactive images – rather ... Flag as irrelevant
	Google's secret lab has plenty of resources, and wild ideas The Saratogian MOUNTAIN VIEW– In a rare public speech, Google CEO Larry Page once suggested the tech industry needs “safe places where we can try out new ... Flag as irrelevant
	Tech Times Google celebrates International Women's Day with colorful Doodle and video tribute Tech Times The Google Doodle for International Women's Day, features 27 wriggling chromosomes - 26 small ones and one giant one that contains the button to ... Flag as irrelevant
	Google glasses used in medical field WEAR Google glass is the latest technology from Google. At the hospital, Doctors in the emergency department can contact specialists on nights or weekends ... Flag as irrelevant
	ReadWrite Google is finally getting serious about wearables The Verge Speaking today at the SXSW conference, Google's SVP of Android and Chrome Sundar Pichai said that in two weeks, Google will be releasing a ... Flag as irrelevant

	Google Expands Apps, Cloud Partners Top Tech News The broader strategy by Google is making itself more relevant to the enterprise, since there is a huge potential for apps designed for specific purposes ... Flag as irrelevant
	Google X: Secret lab for 'moonshot' research San Jose Mercury News MOUNTAIN VIEW -- In a rare public speech, Google CEO Larry Page once suggested the tech industry needs "safe places where we can try out new ... Flag as irrelevant
	Guardian Liberty Voice Google, World Bank Honor Women Entrepreneurs on Women's Day 2014 Guardian Liberty Voice March 8 marks the International Women's Day 2014 and while Google, World Bank and Forbes are honoring women entrepreneurs, the United ... Flag as irrelevant
	CNET Google cited as bothered by Android-Windows hybrid CNET Google is the one not keen on the idea of a dual-boot Windows-Android tablet-laptop, according to a fresh report from Asia and a CNET source. Flag as irrelevant
	Google's mystery barge finds new home Indian Express Google's mystery barge floated Thursday to its new home in the California delta after the Internet company was ordered to move it from San Francisco. Flag as irrelevant
	Google Glass makes medical communication easier at hospital WLNE-TV (ABC6) Rhode Island Hospital will be the first in the country to use the Google Glass technology for medical communication. Doctors in the emergency ... Flag as irrelevant
	Why Google Shouldn't Be the Copyright Court of Last Resort Washington Post Google), about which Eugene and I have both blogged. This case has received an enormous amount of attention (and the 9th Circuit recently ... Flag as irrelevant
	Google Glass: Not the Only Eye Candy in Town Huffington Post I'm a Google Glass owner and I've had my share of ups and downs with my $1500 curiosity purchase. Mom says I look like I'm scratching my head ... Flag as irrelevant
	ValueWalk Google, Apple, Facebook, Twitter All Recruit Heavily From California ValueWalk Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG)'s products are used by billions of people on a daily basis, while Twitter Inc ... Flag as irrelevant
	Google Ventures Either Pulled or Was Bought Out of Man's Women's Site The Wire With Bustle and Google Ventures' relationship strained, other investors suggested Goldberg just buy out Google Ventures' stake. Goldberg readily ... Flag as irrelevant

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	Economic Times Google commits $1 mn to bring more women into tech sector Hindu Business Line Search engine giant Google has committed $1 million (over Rs 6 crore) to 40 startup-focused organisations, including Nasscom 10,000 Startups and ... Flag as irrelevant
	Google: Most powerful digital platform...for now ZDNet Google has the most powerful digital platform going into 2014 as top players such as Apple, Amazon, Facebook and Microsoft all vie to take occupy ... Flag as irrelevant
	SOS Children Google Doodle Celebrates Women's Day With Heartwarming Video Mashable Today's Google Doodle is a video celebrating International Women's Day, which is marked each year on March 8. The Doodle is not yet available on ... Flag as irrelevant
	Google's balloons versus Facebook's drones: the dogfight to... The Verge Most interestingly, the move means that Facebook is now competing directly with Google and its Project Loon to bring internet access to the rapidly ... Flag as irrelevant
	Google barge gets warm welcome in new home The Seattle Times Google's barge has a new home at the Port of Stockton after the company was ordered to move it from San Francisco Bay. Google says the barge will ... Flag as irrelevant
	Economic Times Google promises fix for battery bug on Nexus 5 Economic Times A Google executive later confirmed the bug. The executive said that it was related to the Qualcomm chip which is used for camera functions in the ... Flag as irrelevant
	ExecutiveBiz Google and Verizon take big steps in the cloud Network World Network World - Google and Verizon each made announcements this week that are significant in their race to catch the company many consider to still ... Flag as irrelevant
	Firstpost Google celebrates International Women's Day Firstpost Google is celebrating the International Women's Day with a new video doodle. The doodle shows several 'animated' distaffs, the women's gender ... Flag as irrelevant
	Financial Express Google Chromecast: Pluggable devices are here to stay Financial Express A revolution of some sorts is happening with pluggable devices, especially with the popularity of Google's Chromecast. Chromecast was the ... Flag as irrelevant
	eWeek Google Encouraging More Women-Led Startups eWeek Google is committing $1 million to 40 groups that work with technology and other startups to encourage them to find ways to bring more women into ... Flag as irrelevant The VAR Guy Google Expands Support For Tech Partners InformationWeek At its second annual Global Partner Summit on Thursday, Google launched a program to support its Google Apps technology partners and to help ... Flag as irrelevant Google, History San Jose put three Santa Clara Valley exhibits online San Jose Mercury News Now the Google Cultural Institute is making three interesting exhibits from History San Jose accessible on the Internet anytime you want to click on one ... Flag as irrelevant Google's Schmidt Sees Robots Omnipresent 'in a Good Way' Bloomberg Google Inc. (GOOG) Chairman Eric Schmidt said his company is experimenting with automation in ways that will “replace a lot of the repetitive ... Flag as irrelevant Talkin' Cloud Google Cloud Performance Stability: A Closer Look InformationWeek The latest instances are claims made around the Google Cloud's ability to provide "performance stability," as best highlighted in a commentary by ... Flag as irrelevant Google, Facebook and other businesses argue against Oklahoma's same-sex marriage ban Tulsa World OKLAHOMA CITY - Some of the biggest corporations in the United States -including Google, Facebook and Starbucks- say Oklahoma's law against ... Flag as irrelevant eWeek Google Apps Ending Support for BlackBerry Enterprise Server Connector in 2015 eWeek As BlackBerry Enterprise Server goes through its own version changes, Google is making adjustments for Google Apps business users who want to ... Flag as irrelevant BetaNews Underwater Google 'Street View' to reveal what lies beneath Sydney Harbour Sydney Morning Herald It is the ultimate underwater Google Street View. Divers propelled by underwater scooters have begun filming test footage from the bottom of Sydney ... Flag as irrelevant Google Hate Speech Oblivion Forbes Did you know that Google, the owner of YouTube, has policies against hate speech? According to Google's website, the company encourages “free ... Flag as irrelevant Google Beats Apple At Its Own Game: Advertising Forbes The Google ad is a call to action, to tell our stories. The stories may not be great stories all the time, and it may require 48,327 takes to get it right, but ... Flag as irrelevant Google's real purpose for Tango: One-up Apple's fingerprint scanner with 3D facial recognition TechRepublic Google recently announced its Project Tango phone with 3D imaging capabilities, and it could give next-gen Android phones a much more powerful ... Flag as irrelevant