London (CNN Business)Google will start paying to display news content from some media outlets after years of resisting demands from publishers.
The company announced several new licensing deals with publishers in Germany, Australia and Brazil on Thursday as part of a "new news experience" due to be launched later this year. It will focus on "high-quality content," Brad Bender, Google's (GOOGL) VP Product Management for News said in a blog post.
"This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests," Bender said.
The New York Times Pulls Out of Apple News
By Kellen Browning and Jack Nicas
The Times said Apple News did not align with its strategy of building direct relationships with paying readers.