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Google Squeezes Margins on Moto G Phone

A 'Teardown' of $199 Device Pegs Component Costs at $123

By

Rolfe Winkler

Updated Dec. 6, 2013 6:33 p.m. ET

Google Inc.'s Motorola unit is selling its new Moto G smartphone at starkly thinner profit margins than rival phones, according to a new analysis, a move that could put new pressure on industry leaders Apple Inc. and Samsung Electronics Co.
Research firm TechInsights estimates that the components inside a Moto G with 16 gigabytes of memory cost $123. Motorola charges $199 for the device in the U.S. without a wireless contract.
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