2013年5月19日 星期日

微軟 新 Xbox機會

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距離上一代Xbox的推出,已經有長達8年時間。但如今,遊戲主機的黃金時期已過去,行動裝置與社群網站成了遊戲玩家的新寵,微軟要如何運用新一代的Xbox,吸引玩家?
根 據微軟的統計,目前全球電玩市場達650億美元,遊戲主機市佔率雖有42%,但行動裝置和社群網站的成長卻非常快速,電玩主機的銷售則是一路下滑,即使推 出新機,銷售成績也沒有顯著提升。去年11月開賣的任天堂Wii U,至今年3月底為止,僅銷售345萬台,遠低於原先預測的550萬台。
以微軟而言,目前註冊微軟的線上遊戲與數位娛樂服務Xbox Live的使用者達到4,600萬人,但這些人貢獻的營收仍遠遠不及Office或Windows 等軟體收入。
但是,Xbox未來仍有可能成為微軟對抗蘋果、谷歌和亞馬遜的利器。如果新推出的Xbox能與電視和音樂服務整合,同時又能與Windows Phone和Surface連線,微軟仍大有機會。(吳凱琳編譯)
【新聞來源】New Xbox more than a game console for Microsoft
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