a make-or-break attempt, or sell /Is Google geekier than Microsoft or Apple?/ Google's cloud division

 

 

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Google Glass Could Become a Fixture in the Operating Room Wall Street Journal (blog) Cardiothoracic surgeon Pierre Theodore recently performed surgery wearing Google Glass, the wearable computer by Google Inc., and found he could alternate ... See all stories on this topic »	Wall Street Journal (blog)
5 Google Calendar Headaches, Cured InformationWeek If Google is experiencing an outage or you're offline and can't access your calendar, Google's SMS service lets you register your phone to receive calendar ... See all stories on this topic »
Suddenly, Google is making great hardware CNN International (CNN) -- Here's a brief history lesson for you. Three years ago, Google was where you turned to look up a recipe. To check your e-mail. To chat with your friends ... See all stories on this topic »
Google poised to become the next Amazon in cloud, analyst says MarketWatch Google's cloud division, which offers businesses Web-based computing infrastructure, applications and services, could bring in $10 billion in revenue for the ... See all stories on this topic »
Google gets TV right with its simple, inexpensive Chromecast Kitsap Peninsula Business Journal Google has a long history of spaghetti-style product development: Throw a lot of ... But the Google gadget is much cheaper than they are — both cost $100 - and ... See all stories on this topic »
Google launches Rs 12 cr hunt for India's most innovative social ... Business Standard Search giant Google is spending Rs 12 crore in hunt for India's most ... On the eve of India's independence, Google is celebrating the spirit of creativity, diversity ... See all stories on this topic »	Business Standard
Google Glass Is Changing a Quadriplegic's Life ABC News To many, Google Glass seems like an unnecessary, very expensive, odd-looking smartphone accessory. To Aleksandra Blaszczuk, Google's connected glasses ... See all stories on this topic »
Opinion: Dear Google, Undocumented Doesn't Mean “Illegal ... ABC News Eight out of ten news stories I tested with Google Translate also inaccurately translated the term undocumented to “illegal immigrant.” My colleagues in different ... See all stories on this topic »	ABC News
Google's Android Device Manager helps find your lost phone CNET Google has probably, without your knowledge, sideloaded the Android Device Manager onto your Android phone by now. This applies to almost anyone who ... See all stories on this topic »	CNET
Google Encourages Faster Web Page Loading for Smartphones eWeek Google issues new developer guidelines and an updated tool to help ... Google wants Web pages to load faster on mobile devices, so it has issued a new set of ... See all stories on this topic »

Is Google More Like Microsoft or Apple?

By NICK BILTON August 13, 2013

Is Google geekier than Microsoft?

My last Disruptions column explored Microsoft’s current predicament as it tries to transition from a company that prizes niche technical features in its products to one more like Apple, in which design and simplicity are paramount.

• 查看大图
  Karsten Moran for The New York Times
  A communal space in Google’s East Coast headquarters.

Microsoft’s current obsession with speeds and feeds led it to make the Microsoft Surface tablets, which came with too many options and were a head-scratcher to many consumers.

But some readers asked, isn’t Google just like Microsoft — or worse? Google is, after all, the company that has a secret laboratory, Google X, which builds things seemingly far removed from its core business — everything from cars that drive themselves to balloons that deliver the Internet to remote areas of the world. Not to mention the many people on Google’s campuses walking around with Google Glass.

But Google’s products don’t seem as convoluted and confusing as Microsoft’s products.

Ryan Block, a former editor at Engadget and a co-founder of Gdgt, a gadget Web site, believes that while Google products have their fair share of confusion, and while many of the people that work there are very tech-driven, the company seems to find a better balance between geek and design.

“Google grew up post-Microsoft and post-Apple and had a frame of reference for taking the best of both of those cultures,” he said. “So the end result is a company that has a product-driven culture and an engineer-driven culture.”

Microsoft sees it differently. While I was interviewing Frank X. Shaw, Microsoft’s vice president for corporate communications, he pointed to how Google names its products as an example of consumer confusion.

“We’re way better than Google: at least we don’t name our products jelly bean or coffee cake, where, from a consumer standpoint, that naming is completely opaque,” Mr. Shaw said, referring to the naming convention Google has used for its Android operating system. “When most people see Windows 8.1 and Windows 8, they know 8.1 has got to be newer.”

Mr. Shaw is right. Unless you’re an Android engineer, or a Google employee, it’s takes some digging to figure out what the latest Google operating system is called.

Google’s tech culture does enable its employees to play more. In addition to the Google X labs, the company fosters the famous 20 Percent Time, which enables engineers to spend one day a week working on projects that aren’t in their job descriptions.

“Google Now started as a 20 percent project with two folks on the Maps team, and since launching, has gone on to win several product design awards, including recognition from D&AD this year as well as winning Popular Science’s “Innovation of the Year” last year,” explained a Google spokesman said in an e-mail.

But these projects can have detriments on the company, too. Google takes the crown for most products killed within a single company: Google Buzz, the social network that preceded Google Plus; Google Reader, the RSS reader; Knol, which hoped to offer user-written articles on a range of topics; Dodgeball, the location-based service; and a very long list of other products. Google did not respond to a request for comment to this post.

While Google offers a wide range of products, some of them named after desserts and many of them short-lived, the company’s products are usually free of clutter and often relatively easy to use. Which means Google is neither Microsoft or Apple. It is somewhere right in the middle.

 

 

 

Still Trailing Rivals, BlackBerry Seeks a Way Out

By MICHAEL J. DE LA MERCED and IAN AUSTEN 7:18 PM ET

The Canadian company introduced its BlackBerry 10 this year in a make-or-break attempt to recover at least some of its once-dominant position in the market.




 

NBC Buying Web Service to Stream Phone Video

By BRIAN STELTER

NBC News's acquisition of Stringwire will allow it to stream live video from the cellphones of witnesses to events into its control rooms in New York.