Management studies for Mcrosoft reorganization and YouTube

Managing Technology
Advice for YouTube: Find a Subscription Model to Keep Viewers Clicking
Since its launch eight years ago, YouTube's content has been free -- and, not surprisingly, extremely popular. Now the Google-owned site plans to offer a subscription-only service for premium content. It's clear how this benefits YouTube, but what's in it for everyone else? Wharton faculty discuss what's at stake in this new business model.http://knowledge.wharton.upenn.edu/article/3310.cfm


 Will Microsoft's Reorganization Pay Off?
The reorganization that Microsoft CEO Steve Ballmer announced last week aims to improve the software giant's ability to use internal technology resources, foster greater collaboration among teams and make the company more nimble. Experts at Wharton and elsewhere note, though, that the reshuffle will hardly remedy challenges such as Microsoft's overdependence on PC sales and poor performance in the smartphone and tablet markets. To ensure sustainable growth, the firm needs to gain share in mobile devices, tablets and gaming and avoid the pitfalls that often accompany reorganizations.http://knowledge.wharton.upenn.edu/article/3315.cfm