The New Digital Age
Reshaping the Future of People, Nations and Business
by andGoogle chairman Schmidt explores future of Internet in ‘The New Digital Age’ book
AP Photo/Gemunu AmarasingheGoogle
Executive Chairman Eric Schmidt, who spent a decade as the company’s
CEO, shares his visions of digitally driven change and of a radically
different future in “The New Digital Age,” a book that goes on sale
Tuesday.
Until now, though, there hasn’t been a book providing an unfiltered look from inside Google’s brain trust.
Google Executive Chairman Eric Schmidt, who spent a decade as the company’s CEO, shares his visions of digitally driven change and of a radically different future in “The New Digital Age,” a book that goes on sale Tuesday.
It’s a technology treatise that Schmidt wrote with another ruminator, Jared Cohen, a former State Department adviser who now runs Google Ideas, the Internet company’s version of a think-tank.
The book is an exercise in “brainstorming the future,” as Schmidt put it in a recent post on Twitter — just one example of a cultural phenomenon that didn’t exist a decade ago.
The ability for anyone with an Internet-connected device to broadcast revelatory information and video is one of the reasons why Schmidt and Cohen wrote the book. The two met in Baghdad in 2009 and were both struck by how Iraqis were finding resourceful ways to use Internet services to improve their lives, despite war-zone conditions.
They decided it was time to delve into how the Internet and mobile devices are empowering people, roiling autocratic governments and forcing long-established companies to make dramatic changes.
The three years they spent researching the book took them around the world, including North Korea in January over the objections of the U.S. State Department. They interviewed an eclectic group that included former Secretary of State Henry Kissinger, Mexican mogul Carlos Slim Helu, WikiLeaks founder Julian Assange and the former prime ministers of Mongolia and Pakistan. They also drew on the insights of a long list of Google employees, including co-founders Larry Page and Sergey Brin.
谷歌董事長施密特（Eric Schmidt）的新書《新數位時代》（The New Digital Age）在4月23日正式銷售。這本新書是由施密特與Google Ideas總監傑瑞德．柯恩（Jared Cohen）共同撰寫而成，探討的不僅是科技本身，還包括科技對於生活、國家與企業的影響。
對於數位的未來，施密特在這本新書中做出了以下6大預測：
1.行動網路興起，到2020年全球人口都可上網：低價手機的出現，徹底改變了發展中國家人民的生活。目前在非洲，手機使用人數已達到6.5億人，亞洲則有30億。估計到了2020年，全球人口都可透過手機上網。
2.新聞媒體不再是即時新聞的來源：未來人們可以透過各種網路資源獲得最即時的新聞訊息，例如推特，新聞媒體已無法再擔任即時新聞提供者，必須改變營運目標、工作流程、與組織架構，找到新的定位。
3.雲端資料儲存將成為常態：這代表了個人的資訊總有一天會被公開，被所有人知道。隨著個人在虛擬世界的人際網絡不斷擴張，資料被公開的風險也就愈高，不僅僅是你曾留下的個資，還包括在網路上的使用行為，例如你瀏覽過哪些網站、曾經分享哪些文章等等。
4.隱私權將被納入學校課程：網路是未來世代生活不可或缺的一部分，但如何為這群新興世代灌輸正確觀念，避免在網路世界出現不當行為，影響未來的生涯發展，將是父母與學校未來必須關注的焦點。
5.反政府鎮壓的革命活動將愈來愈頻繁：隨著網路的擴張以及科技的發展，也讓各類團體有更多發聲的機會與管道，揭發不平與不正義，或是推動革命。未來這些改革將由年輕人主導，原因之一在於年輕人是上網人口的主力，之二是世界各地的年輕人通常具有激進性格與傲氣，普世皆然。
6.科技將成為恐怖攻擊的主要工具，但也因為科技讓攻擊者更容易被發現：這點觀察正好和在這次美國波士頓爆炸案獲得印證。兄弟檔嫌犯透過網路學會用壓力鍋製造炸彈，但也拜科技之賜，波士頓警方辨認出嫌犯身分，並迅速逮捕。（吳凱琳編譯）
沒有留言:
張貼留言