Google Pays Fine/ You Are What You Like in Facebook

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Google Admits Drive-By Data Collection Was Privacy Breach New York Times SAN FRANCISCO — Google on Tuesday acknowledged to state officials that it had violated people's privacy during its Street View mapping project when it casually scooped up passwords, e-mail and other personal information from unsuspecting computer ... See all stories on this topic » New York Times

'Google Now' Reportedly Coming to iOS, Chrome OS, Windows 8 Wired Google Now brings you search results before you even go looking for them. Just swipe up, inside of Google's search app (or from any home screen on a Nexus 4, 7 or 10), and Google Now activates. From there, the Google search app delivers today's weather ... See all stories on this topic » Wired

Google's Eric Schmidt scores $6 million bonus CNN As usual, Google's co-founders received no bonus for 2012, but their colleagues received nice checks. Chairman Eric Schmidt scored $6 million for his efforts, and three other executives received about $3 million each. Google (GOOG, Fortune 500 ... See all stories on this topic »

Google to pay $7 million for privacy violation CNN Google to pay $7 million for privacy violation. By Chris Isidore @CNNMoneyTech March 12, 2013: 2:44 PM ET. Google will only have to pay $7 million after its Street View cars improperly collected data from the wireless networks it drove past. NEW YORK ... See all stories on this topic »

Google Elbows Into the Cloud New York Times Google said Tuesday that it was doubling its office space near Seattle, just miles from the campuses of Amazon and Microsoft, and stepping up the hiring of engineers and others who work on cloud technology. It is part of Google's dive into a business ... See all stories on this topic » New York Times

Google shows off new apps for Glass San Jose Mercury News Developers have built several apps for the gadget, including one for The New York Times that shows news headlines on a tiny screen and reads the full text of articles on command, Google said this week. Other programs will let users answer email and ... See all stories on this topic »

Google Will Pay $7 Million To Settle Street View Data Capturing Case NPR (blog) Google has agreed to pay a $7 million fine to settle claims from 37 states and the District of Columbia that the search giant improperly collected data from unsecured wireless networks across the United States using its "Street View" vehicles. As we've ... See all stories on this topic » NPR (blog)

Google set to double its Kirkland, Wash., office CNET The Web giant's campus in this Seattle suburb is about 180,000 square feet. Google will lease the new space from SRM Development, which owns the site adjacent to its current campus here and will build the new space. Google said construction will begin ... See all stories on this topic »

What Do You Do With the World's Fastest Internet Service? Slate Magazine One afternoon in January, I went to visit some Google employees who'd offered to show me one of the company's latest and greatest innovations. This isn't unusual: I live about 10 minutes from Google's headquarters, and I regularly stop by its campus to ... See all stories on this topic » Slate Magazine

Subway, Google And Target Are Top Brands For Social Currency Forbes Google ranks No. 2 thanks in part to its launch in 2011 of Google+, which now has 500 million users. Google benefits from its expansive product portfolio that consumers use in their daily lives, including Gmail, Google Maps, YouTube, Google+ and Google ... See all stories on this topic »

When Facebook 'Likes' Can Shed Light

Facebook透露你的“秘密”

英國《金融時報》 比德•麥卡錫 羅伯特•庫克森 倫敦報導

一項覆蓋面廣的學術研究報告表明，電腦程式可以通過跟蹤人們如何使用Facebook網站，來獲取越來越多的個人資訊。

這項報告顯示，電腦程式可以識別Facebook用戶的性別、服藥習慣、甚至這些用戶年幼時父母是否離婚等私人資訊。

在這次研究中，來自大學心理測驗團隊和微軟公司(Microsoft)資助的一家研究中心的科學家們共同分析了5.8萬名Facebook用戶的資料，以推測其個人資料中並未提供的個人特徵和其他資訊。在同類研究中，這是規模最大的研究之一。

這一演算法在推測男性性傾向、種族、以及宗教和政治傾向的準確度分別為88%、95%和80%。在個性類型以及情緒穩定性方面，該演算法的推測準確度在62%到75%之間。Facebook拒絕對這一結果置評。

這一研究凸顯出人們對於社交網路以及通過挖掘資料特徵獲取敏感資訊的擔憂日益加深。即便在人們試圖對個人資訊保密的情況下，通過挖掘資料特徵也能獲得敏感資訊。比如說，被推測為同性戀者的用戶中只有不到5%的人與同性戀團體有聯繫。

該報告的作者之一邁克爾•科辛柯西(Michal Kosinksi)告訴英國《金融時報》，該大學的技術可以很容易地被公司用於同樣的目的——推斷人們不願與人分享的個人特徵，比如性取向或政治觀點。

他表示：“我們使用的是十分簡單而通用的方法。行銷公司與互聯網公司在這方面可能會花費更多時間和資源，因此它們所獲資訊的準確度比我們更高。”

該報告還揭示出一些出人意料的相關性。比如說喜歡“彈簧薯條(curly fries)”的人智商更高，而喜歡一個名為“穿著襪子在地板上滑(Sliding on Floors With Your Socks On)”的頁面的人不太可能吸食毒品。

臉書按個讚 爸媽離婚天下知

洩漏的個資 比想像的還多
〔編 譯管淑平／綜合報導〕在社群網站「臉書」（Facebook）上按個「讚」，所洩漏的個人資料，可能比你想像的還要多！英國劍橋大學與微軟公司「微軟研究 院」（Microsoft Research）合作開發出一種電腦演算法，分析臉書使用者的按讚偏好取向，發現從按讚模式透露的使用者種族、年齡、智商、性向和其他個人資料，精確得 令人驚訝。
劍橋、微軟 開發演算法分析
研究人員利用這套演 算法，分析五萬八千名臉書用戶資料，推測他們未公開的個人資料，辨識性別正確率達八十八％，區別非裔美國人或白人的正確率更高達九十五％，區分宗教和政治 傾向的準確度也在八成以上，性格、情緒穩定度的準確度則有六十二％到七十五％。這套方式也能揭露使用者性向、是否濫用藥物，甚至他們父母是否離婚等資料。
「讚累積起來 不利於你 」
這 份研究凸顯越來越受關注的社群網站隱私問題，使用者留下的蛛絲馬跡，都可能被用來挖掘他們不公開的敏感資料。報告共同作者史迪威（David Stillwell）說，按「讚」很容易，「但你不了解數年後這些『讚』累積起來，會不利於你。」他說，這些資料能用於廣告、行銷，或心理、性格評估，但 也可能讓使用者卻步，因為透露太多個資。
另一名作者、劍橋心理測驗中心營運主任科辛斯基（Michal Kosinksi）說，這份研究不是要勸阻人們使用社群網站等新科技，只是在凸顯隱私方面的威脅。而且研究使用的技術相當簡單且一般，「行銷和網路公司花更多時間和資源，就能得到比我們更高的準確度。」
研究中推斷的個人傾向，有些顯而易見，如在白宮頁面按讚的可能是民主黨，在前總統布希頁面按讚的可能是共和黨人；但其他的就沒有那麼明顯，如被推斷為同性戀的用戶，只有不到五％與同性戀社團連結。
根據這項研究，智商高的人比較喜歡電視脫口秀「科伯特報告」（The Colbert Report）和電影「教父」、「梅崗城故事」等；智商較低者則偏好哈雷機車和搖滾樂團「毒藥」（Poison）主唱布雷特．麥可斯（Bret Michaels）。
這份報告在「美國國家科學院院刊」（ＰＮＡＳ）發表。研究人員也推出臉書應用程式「從按讚看你是誰」（You Are What You Like）提供使用者個性評估。

Karen Bleier/Agence France-Presse — Getty Images

Google Pays Fine Over Privacy Breach

By DAVID STREITFELD

The Internet giant was fined $7 million for the secret collection of personal information from wireless networks as Google photographed areas for its maps service.