Judge Slashes Jury Award in Apple-Samsung Case
By NICK WINGFIELD
A federal judge
softened the blow from Apple's legal victory in a patent case over
Samsung, lopping more than 40 percent off the damages.
Apple Required Executives to Hold Triple Their Salary in Stock
Without Big Subsidies, iPhone Is a Tough Sell
Google's Low Profile at Show Belies Its Clout
German Copyright Law Targets Google Links
By MELISSA EDDY
A bill broadening
protections for news publishers was approved by German lawmakers, but
critics said the measure did not go far enough.
Facebook certainly isn’t spending any time sitting around.
After starting a rollout of its new search engine on Facebook, Graph Search, the company is now teasing an event next Thursday that looks like a big update to the News Feed.
Hard to argue that it’s anything less than a design update to what is essentially Facebook’s home page. “Come see a new look for News Feed,” the invitation says.
News Feed ads have turned into a significant business for Facebook. On Facebook’s last earnings call, CEO Mark Zuckerberg said the addition of advertising had barely affected user engagement. “The numbers turned out better than we expected,” he said.
So it seems only natural that Facebook would want to find a way to better monetize its users in its News Feed. What isn’t clear is how much of the update will focus on the mobile news feed and how much will focus on the desktop feed. Mobile will likely be a big focus given how big it is for Facebook: Mobile revenue was about 23% of ad revenue for fourth quarter 2012.
On the last earnings call, Zuckerberg may have actually given us a hint as to what we’ll see in the next generation of News Feed — namely, richer types of media. Here’s what he said on the call:
Facebook Is Teasing a Big Update to One of Its Biggest Products
Facebook Is Teasing a Big Update to One of Its Biggest Products
By Matthew Lynley
- There’s another big update coming from Facebook.
After starting a rollout of its new search engine on Facebook, Graph Search, the company is now teasing an event next Thursday that looks like a big update to the News Feed.
Hard to argue that it’s anything less than a design update to what is essentially Facebook’s home page. “Come see a new look for News Feed,” the invitation says.
News Feed ads have turned into a significant business for Facebook. On Facebook’s last earnings call, CEO Mark Zuckerberg said the addition of advertising had barely affected user engagement. “The numbers turned out better than we expected,” he said.
So it seems only natural that Facebook would want to find a way to better monetize its users in its News Feed. What isn’t clear is how much of the update will focus on the mobile news feed and how much will focus on the desktop feed. Mobile will likely be a big focus given how big it is for Facebook: Mobile revenue was about 23% of ad revenue for fourth quarter 2012.
On the last earnings call, Zuckerberg may have actually given us a hint as to what we’ll see in the next generation of News Feed — namely, richer types of media. Here’s what he said on the call:
One of the product design principles is, we want the organic content to be of the same basic types of format as paid contact. Historically, advertisers want really rich things and we haven’t provided those. But one of the things we’ve provided in the last year, you see the organic News Feed posts move to richer mediums. A lot of that comes from immersive experiences like Instagram. When you have those form factors for content, that gives you the ability to offer those form factors for advertisements well.Advertising is part of the equation, too. One new experiment Facebook is running is app install advertisements, a business that also appears to be doing very well. Since mobile App Install ads launched, 20% of the top-grossing iOS apps are using it, Zuckerberg said on the call.
| Google Defeats The Germans. Well, The German Publishers Anyway Forbes So it's not quite like the Battle of the Bulge Part II. Rather than the German state falling apart before an oncoming Google, instead we've had the German Parliament decide not to bring in a new law being lobbied for by the German publishers. And if ... See all stories on this topic » | ||
| Google made donation in FTC chairman's honor during probe The Seattle Times Google donated money to an advocacy group that gave Federal Trade Commission Chairman Jon Leibowitz an award for his work at the same time the FTC was investigating whether Google unfairly disadvantaged competing websites by favoring its own ... See all stories on this topic » | ||
| ||
| Google posts compression code Zopfli to speed downloads PCWorld (blog) Google is open-sourcing a new general purpose data compression library called Zopfli that can be used to speed up Web downloads. The Zopfli Compression Algorithm, which got its name from a Swiss bread recipe, is an implementation of the Deflate ... See all stories on this topic » | ||
| ||
| Preeminent Cyborg Afraid Google's Glass Design Might Be Wack Gizmodo Preeminent Cyborg Afraid Google's Glass Design Might Be Wack Google's been pushing its Project Glass hard lately, with Sergey Brin wearing a pair everywhere, and going so far as to call smartphones "emasculating." The space-age specs do seem pretty ... See all stories on this topic » | ||
| How Facebook Plans to Rival Google The motley Fool (blog) Unlike Google, where the attribution of keyword search to ad clicks to website conversions is quite clear and traceable, no such system exists on Facebook. Atlas provides the tools to show how users engage with Facebook ads. More interesting, however ... See all stories on this topic » | ||
| ||
|
沒有留言:
張貼留言