Google Searches Beyond AdWords, China's Cheap Android phones

 

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  Here’s Where They Make China’s Cheap Android Smartphones

 

Google Searches Beyond AdWords

Personalized and interactive advertising experiences are becoming a lot more important than just simple banner ads.

• By Rachel Metz on March 15, 2013

Why It Matters

As consumers spend more time moving among various Web-connected gadgets, advertising must evolve to keep up.

Would you follow your favorite basketball player’s shoes on Facebook or Twitter? That’s right: the player’s shoes, connected to the Web and posting status updates live from the basketball court. Bizarre as it sounds, this could happen in the not-so-distant future of digital advertising and marketing, if some of the ideas conceived by Google’s latest advertising experiment, Art Copy & Code, take flight.

• Google Searches Beyond AdWords

  Rachel Metz

   

   

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