摩托羅拉怎麼「客製」Moto X手機？Google街景帶你深入揭密
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數位時代網站｜撰文者：劉翰謙 編譯發表日期：2013-09-12上個月初發表的Moto X，對摩托羅拉(Motorola)可說別具意義。這不僅因為Moto X 是該公司被Google收購後，以「Google公司」(a Google company)之名生產的第一部手機，更因為摩托羅拉允許購買者自行設計想要的外殼，最後更在美國本土完成組裝的大膽嘗試。而現在，只要透過Google街景，任何人都能一窺這部Google血統、美國完工的手機，在進入消費者手中前，最後一站內部的模樣。
摩托羅拉執行長伍德賽德(Dennis Woodside)表示，偉創力(Flextronics)在美國德州沃斯堡(Fort Worth)的工廠、由2500人進行的組裝工作，目前每週的出貨量約為10萬部，相較蘋果iPhone同時間內得滿足數以百萬計的粉絲，雖然是小巫見大 巫，但伍德賽德強調，這個數字還有提升的「空間」──鑒於目前佔地超過45.5萬平方英呎(1.3萬坪左右)的廠區，仍有一半以上未投入使用，的確不無可 能。
對於將現在主流作法，仍是外包至亞洲、南美洲等地區的消費電子製造搬回美國，偉創力執行長麥克納馬拉(Mike McNamara)表示，代價是3倍的人力成本──目前美國勞工的平均時薪為12~14美元，而中國則約4美元，有人將此解釋為一種「愛國」的表現。不 過，麥克納馬拉認為，這其實是達成摩托羅拉「客製化願景」的唯一方法，而且隨著中國等新興國家的迅速發展，當地的薪資也跟著水漲船高，相對之下，美國本土 的薪資水平卻較穩定，加上其他生產成本也將隨著時間下降，因此摩托羅拉除了組裝的工作，未來甚至還考慮將一些外部元件的製造，比如背蓋、按鍵等也「回歸祖 國」。
來源：Ruters、The Verge
圖片來源：The Official Motorola Blog
根據科技新聞網站The Verge報導，這座工廠是由摩托羅拉和偉創力（Flextronics）合作投資，僅僅花費6個月時間，將諾基亞在德州的一處舊工廠改建完成，8月6日正式啟用。
目前廠房內大約有2,500名員工，每星期大約可生產10萬支Moto X手機。不過，摩托羅拉執行長丹尼斯．伍德賽得（Dennis Woodside）表示，未來可達到一年生產數千萬支的規模。
精彩圖輯：Moto X美國工廠現場直擊
圖片來源：The Verge
Moto X雖然號稱是美國生產，不過目前僅限於最後組裝部分，絕大部份的外部零組件仍由亞洲廠商負責生產，然後再運送到德州工廠。但未來，摩托羅拉希望也能逐步將零組件生產轉回至美國國內。
將生產線拉回美國，最大的好處在於，生產和設計的距離接近，一旦有任何設計上的調整，可迅速回應，工程師也可立即看到修改後的成果再進行微調。此外，生產線在美國，也是摩托羅拉能提供客製化手機設計的重要關鍵。但伍德賽得不願透露客製化訂單的佔比有多少。
當然，可以預見，在美國設廠，人力成本勢必相當高。偉創力執行長麥可．邁克納馬拉（Mike McNamara）指出，美國工廠員工的時薪大約在12～14美元，是中國的3倍之多。
然而，伍德賽得表示，近年亞洲薪資成長快速，相較之下，美國人力成本雖高，但薪資水準穩定，不會有太大波動，長期而言，並不會增加太多成本。雖然並未透露詳細數字，但伍德賽得強調，摩托羅拉手機的銷售是有獲利的。（吳凱琳編譯）
【新聞來源】Motorola now shipping 100,000 Moto X phones weekly from Texas
Made in America: a look inside Motorola's Moto X factory
*****2013.9.2
我1987-88曾在台灣Motorola AIEG 事業部當過QA+R部門主管.
生產管理也是專家.
所以對Google在玩美國製造很感興趣.
看了此文 (再加上以夷制夷---ASUS vs SAMSUNG---第一則新聞)
才恍然大悟
Google chairman coming to Fort Worth to mark opening of Moto X plant
Google Chairman Eric Schmidt and the CEOs of Motorola Mobility and Flextronics will be in Fort Worth on Sept. 10 for a grand opening ceremony at the new Moto X smartphone plant in north Fort Worth.
The executives will be joined by Texas Gov. Rick Perry to mark the opening of the first U.S. smartphone manufacturing facility in the U.S., according to an invitation sent to the media. The Moto X, which was recently released, is the first phone developed by Google since the technology giant bought Motorola Mobility last year. Flextronics, the Singapore-based contract electronics manufacturer, operates the plant.
The building, at 5650 Alliance Gateway Freeway and owned by Alliance developer Hillwood Properties, was originally occupied by the another cellphone maker, Nokia, until it moved its production offshore. Flextronics said it expects to employ 2,000 workers there by late summer, and said last week that it’s still hiring.
The plant provides final assembly and customization for the new smartphone. Google is offering 18 different back covers on the Moto X ranging in color from “spearmint” to “cabernet,” a choice of black or white fronts and seven different metallic accents for details like the volume button. Using the Fort Worth plant, Google can ship a customized phone to consumers within four days.
The event will provide our first glimpse inside. While labor costs in the U.S. are generally higher than in Asia, where most smartphones are made, the cost of producing the Moto X in America isn’t much more than others, according to a research report released last week.
That’s because the Fort Worth plant will mainly handle final assembly and packaging, while most of the phone’s high-tech guts still come from Asia.
— Steve Kaskovich
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