Apple Inc.發表兩款新機股價出現近5個月來最大跌幅，drumbeat of revelations about government online spying

〔中央社〕蘋果公司（Apple Inc.）股價出現近5個月來最大跌幅，在此之前，蘋果發表的兩款iPhone遭分析師與評論家批評，不僅新功能不足，售價也沒低到能吸引廣大的首購族群。

蘋果股價一度大跌6%，成為美股標準普爾500指數中表現最糟的個股。台北時間晚間11時10分，跌幅收斂至5.7%，股價來到466.31美元。

蘋果昨天打破以往每年只出1款iPhone的慣例，一口氣發表兩款新機。iPhone 5c綁約價將介於99美元和199美元之間，並有5種顏色可選。高階的iPhone 5s具有指紋辨識功能、加快的處理器和性能提升的相機，綁約價將為199美元至399美元，有3種顏色可選。

這些新品凸顯規模2800億美元智慧型手機產業的新常態：連網手機的新奇度降低，各種機型都有大多相同的基本功能。蘋果執行長庫克（Tim Cook）面對三星電子公司（Samsung Electronics Co.）等對手推出款式和價位各異的手機強力競爭，決定起而仿效，擴大產品陣容。

恩德斯分析公司（Enders Analysis）手機業分析師艾萬斯（Benedict Evans）表示：「這項產業的第1階段已過，原創構想已向外發展。我們現在身處蘋果以更平等條件奮戰的市場。」

蘋果的策略轉變包括，基本上是把去年的iPhone 5塞進藍、粉紅、綠、黃和白色的聚碳酸脂外殼裡，重新包裝成iPhone 5c。蘋果沒有把5c售價訂得和對手手機一樣便宜，根據蘋果美國官網資料，空機價是549美元起跳，顯示蘋果不願拿領先業界的利潤率換取市占率提升。

有參加發表會的Wedge Partners Corp.分析師布萊爾（Brian Blair）指出，投資人原本預期iPhone 5c價格會更低，以吸引中國大陸等新興市場更多的客群。

布萊爾說：「沒有人料到售價會這麼高，他們顯然在說我們不願拉低格調。」

即便如此，蘋果仍在擴大潛在客源。蘋果宣布，將和日本最大行動通訊商NTT DoCoMo公司（NTT DoCoMo Inc.）合作，也破天荒把中國大陸排進首波開賣名單。知情人士曾透露，蘋果和全球最大行動通訊商中國移動已在達成協議的邊緣。

根據蘋果網路商店，若不綁約，iPhone 5s售價達649美元至849美元。

佛瑞斯特研究公司（Forrester Research）分析師厄普斯（Sarah Rotman Epps）指出，如此高的空機價意味蘋果仍打賭顧客將為iPhone掏出更多銀子，她說：「他們沒有嘗試爭取市場底部。」蘋果維持吸引「富裕客群」的策 略。

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