How Google Wins the Next Billion Internet Users / Mary Meeker's Latest Must-Read Presentation On The State Of The Web

全球網路天后 ８大觀察與預言

2012-12-05 Web only 作者：吳凱琳編譯

圖片來源：Kleiner Perkins Caufield & Byers (KPCB) 有網路天后之稱、美國知名創投公司KPCB合夥人瑪莉．米克（Mary Meeker），每年年中均會發表年度網路趨勢報告，是所有科技界以及對科技有興趣的人，必讀的文件。

12月3日晚上，她在史丹福的一場公開演講上，針對她於5月中公布的2012網路趨勢報告，重新發表了許多更新資料。以下是瑪莉．米克針對網路發展的8大重點觀察與預言：
◎iPad的普及速度（上市後，前10季的累計出貨量）是iPhone的5倍。
◎安卓手機的普及速度（上市後，前16季的累計出貨量）是iPhone的6倍。
◎2012年底，全球智慧型手機的使用者人數預估將達到10億，行動手機的使用者人數將達到50億。因此，智慧型手機仍有相當大的成長空間。
◎2012年11月，透過行動裝置上網佔整體網路流量的比例已達到13％，遠高於2009年時的1％。
◎今年美國感恩節假期，透過手機與平板電腦上網購物佔整體網路購物的比例為24％，遠高於兩年前的6％；其中iOS系統的行動裝置數量是安卓系統的4倍多。
◎2012年底，iOS與安卓系統在個人電腦市場的市佔率將達到45％，首度超越微軟的Windows作業系統（市佔率為35％）。
◎2013年第二季，全球智慧型手機和平板電腦的用戶數將超越個人電腦用戶數。

◎2012年由美國企業開發的智慧型手機作業系統（iOS、安卓、windows phone）的全球市佔率將達到88％，遠高於2005年的6％；7年前，當時手機作業系統的市場龍頭是由諾基亞開發的Symbian系統，市佔率高達60％以上。（吳凱琳編譯）
【新聞來源】Mary Meeker's Latest Must-Read Presentation On The State Of The Web

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