2013年2月7日 星期四

Scroogled and others

Microsoft Attacks Google's Gmail
ABC News
"We don't go through your emails to sell ads," a narrator says in Microsoft's latest "Scroogled" advertisement. That's the thrust of Microsoft's second major advertising offensive against Google. A year ago Microsoft launched a Scroogled campaign ...
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ABC News
Judge narrows Google patent suit against Microsoft
Reuters
The ruling on Thursday came from U.S. District Judge James Robart in Seattle, who is overseeing a tandem lawsuit in which Microsoft claims Motorola deserves only a small royalty on many of its telecommunications patents. Google bought Motorola for $12 ...
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Google must extend payments across Europe for use of content
Reuters
LISBON (Reuters) - Google Inc must extend its offer made last week to pay French publishers for use of their content to all media companies across Europe, the head of the European Publishers Council said on Thursday. Last week, the internet search ...
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Deal would bring Google, millions of dollars to San Jose Mineta through new ...
San Jose Mercury News
In a memo released Thursday, San Jose airport officials urged the city to approve a deal with Signature Aviation and Blue City Holdings -- the company representing the Google fleet -- that would result in a privately funded 29-acre, $82 million ...
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Google, Merck, Gruyere, Newzbin2: Intellectual Property
Bloomberg
Google Inc. owes its creation partly to a patented software algorithm for ranking documents in a database, issued to company founder Larry Page and owned by Stanford University. The world's largest search-engine company contends that too many other ...
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Google's Mobile Sales Chief Says 'Multi-Screen World' Means Marketers Must ...
Forbes
“It's a really significant change for Google and for our customers because it's a significant change at a company that has been really good at [the] desktop,” Spero said in a recent interview. “And there's top down support that every device will ...
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Microsoft hits Google with e-mail privacy campaign
Washington Post
Google responded much the same way it has in the past: confirming that it's been scanning e-mails with advertising algorithms since the beginning of the service and that it's made its practices clear. If users want to get rid of ads, they are free to ...
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BRICs Fall From Google Favor as Searches Drop With Brazil
Bloomberg
The term for Brazil, Russia, India and China, where stocks gained 424 percent during the decade ended 2010, appeared in the fewest news stories last month since November 2008, according to data compiled by Bloomberg. BRIC searches on Google Inc.'s ...
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Microsoft goes after Google on Gmail ads #thecircuit
Washington Post (blog)
The issue is that it's not clear which company — Google, the smartphone maker or the wireless carrier that sells it — bears ultimate responsibility for the costly process of getting security updates to an Android device. Fixes to known security flaws ...
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Google's Schmidt to sell roughly 42 percent of stake
Reuters
Schmidt, who served as Google's chief executive until 2011, currently owns roughly 7.6 million shares of Class A and Class B common stock. The shares represent 2.3 percent of Google's outstanding stock and roughly 8.2 percent of the voting power of ...
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Google honchos' jet business a boon to San Jose airport; fate of Moffett ...
San Jose Mercury News
SAN JOSE -- In their search for a reliable place to park their growing fleet of jet aircraft, Google (GOOG) co-founders Larry Page and Sergey Brin have boosted the fortunes of San Jose's struggling international airport, while leaving a cloud of ...
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Biz Break: LinkedIn, Google and Apple help push S&P 500 to new five-year high
San Jose Mercury News
Today: LinkedIn and Google (GOOG) hit record prices, helping push the Standard & Poor's 500 index to a new five-year high. Also: Apple (AAPL) moves higher on plan to push cash back to shareholders, and Dell faces issues with leveraged buyout plan.
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Google Changes Its Ad Program to Try to Solve the Mobile Ad Riddle
New York Times (blog)
Searches on desktop computers, Google's most lucrative way to sell ads, are slowing. Searches on mobile devices are increasing, but mobile ads cost less. The result has been that an important business metric for Google — the amount that advertisers ...
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New York Times (blog)
How to check your Facebook notifications with Google Reader
CNET (blog)
How to check your Facebook notifications with Google Reader. You can check your Facebook notifications in Google Reader, which could be very convenient if you're already a big Google Reader user. Ed Rhee. by Ed Rhee. February 8, 2013 11:45 AM PST ...
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Google chairman to sell up to 3.2 million shares
MiamiHerald.com
SAN FRANCISCO -- With Google's stock hovering at record highs, Executive Chairman Eric Schmidt plans to sell more than 40 percent of his stock in the Internet search leader this year. The plan disclosed Friday calls for Schmidt to sell up to 3.2 ...
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Google awards more prominent spot for third-party Drive apps
ZDNet (blog)
zdnet-google-drive-create.menu. Google Drive is getting another refresh today, which is featuring a significant boost for third-party apps. On the updated Create sidebar menu, "Drive-connected" apps now appear at the same level as Google-produced apps ...
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Russia's Yandex stacks up against Google
MarketWatch
BERKELEY, Calif. (MarketWatch) — Every so often something comes along to threaten the hegemony of Google Inc. and its search engine. One of these products has appeared. It's run out of Russia and it's called Yandex. The product is in the news because ...
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Once Google Pays The Danegeld Will The Danes Ever Stop Asking For Money?
Forbes
Once you pay off the Danes for not raiding the country they might come back next year and demand more Danegeld for not raiding it again. Which is where we think that Google might be. Having settled with the Belgian and then French publishers the others ...
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Schmidt to sell nearly half his Google stake
MarketWatch
SAN FRANCISCO (MarketWatch) -- Google Inc. (NASDAQ:GOOG) chairman Eric Schmidt plans to sell up to $2.51 billion of his share in the company, according to a Securities and Exchange Commission filing late Friday. Schmidt owns 2.3% of Google's ...
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Yahoo taps into Google's ad network, expertise
USA TODAY
As part of a nonexclusive arrangement announced Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused. Google already distributes similar ...
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Google's changes to mobile advertising could fix company's major problem
Washington Post
Google has announced that it's making sweeping changes to simplify the way it sells ads for mobile devices — a move that some say could dramatically help the company's bottom line. The company will will now allow advertisers to centralize controls for ...
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Google Ad Delivery Can Show 'Racial Bias,' Says Harvard Study
ABC News
A Google search for a "racially associated name" is more likely to trigger advertisements suggesting the person has a criminal background, according to a study by a Harvard professor. Latanya Sweeney, a professor of government and technology at Harvard ...
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ABC News

Google Buys E-Commerce Company to Improve Shopping Search
New York Times (blog)
Google hopes the company will help it improve Google Shopping, its comparison shopping service, which it has recently revamped and which has weathered criticism. Channel Intelligence, which is part of ICG Group, helps clients, including Target, Neiman ...
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What We Want for Google's X -Phone and X-Tablet
IGN
A recent job posting from Motorola confirmed that Google was capitalizing on its acquisition of Motorola to develop its own flagship phone and tablet – codenamed the X-Phone and X-Tablet, respectively – the tech blogosphere has been ablaze with ...
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Google plans to litigate US tax dispute with IRS
Reuters
WASHINGTON (Reuters) - Google Inc, which consumer groups have accused of trying to avoid payment of U.S. taxes, plans to sue the Internal Revenue Service over a tax audit, according to a federal securities filing. The web search giant said it is ...
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In Big Shift, Google Aims To Boost Mobile Ad Campaigns - And Its Own Revenues
Forbes
At least that's what Google is betting with a mildly labeled “upgrade” to its AdWords search ad system announced today. Google is rolling out what it calls enhanced campaigns to help marketers–especially small and medium-sized businesses with few ...
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Forbes

Yahoo, Google Tie Up in Ad Deal
Fox Business
Yahoo said in a statement it recently signed a nonexclusive agreement that will have Google displaying ads on unspecified Yahoo Web properties "and certain co-branded sites" using Google's ad programs for both traditional computers and mobile devices.
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Microsoft Attacks Google on Gmail Privacy
New York Times (blog)
Microsoft has gone after Google in this fashion before, most recently with an advertising campaign over the holidays under the slogan “Scroogled” that attacked Google for compromising the quality of its shopping search results. It has even slammed the ...
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Scroogled 11 up, 3 down


What happens when Google Maps takes you to a trailer park with a sign that read "Trespassers will be shot. Survivors will be shot again." instead of the Starbucks you had been searching for.

This term can be used any time Google Maps gives you bad driving directions.
So after driving around the same block for twenty minutes in the ghetto and nearly getting shot, I realized that there was no Barnes and Noble. I'd been painfully scroogled."

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