2014年3月9日 星期日

Google NEWS : As Smartphones Undercut Traditional Web Browsing, New Tack Is Needed for Ads

Google Searches for an App Role

As Smartphones Undercut Traditional Web Browsing, New Tack Is Needed for Ads

Updated March 9, 2014 6:33 p.m. ET
Its name has become a verb meaning "to search," but as users shift to mobile devices, Google Inc. is suddenly faced with the threat that its search engine—and its advertising business—are becoming less relevant.
The company was built with the help of an army of "spiders" deployed to crawl the Web, and sophisticated algorithms to rank the value of pages. But in the mobile age, those spiders can't easily navigate...


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Daily update March 10, 2014


NEWS


Wall Street Journal

Google Searches for an App Role
In response, Google in the fall launched an initiative to better see—and direct—what smartphone and tablet users do on their devices. The effort seeks ...
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Times of India

Google faces up to $5-billion fine in India; says cooperating in probe
New Delhi: Google, which is facing antitrust investigation in India by fair trade watchdog CCI, can face a penalty of up to about $5 billion (Rs 30,500 ...
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Google's secret lab has plenty of resources, and wild ideas
MOUNTAIN VIEW – In a rare public speech, Google CEO Larry Page once suggested the tech industry needs “safe places where we can try out new ...
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Economic Times

Google faces up to $5-bn CCI fine; says cooperating in probe
Google, which is facing anti-trust investigation in India by fair trade watchdog CCI, can face a penalty of up to about $5-billion if it is found to have ...
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Guardian Liberty Voice

Google X: 'Willy Wonka's Chocolate Factory' for Techies
During a speech, Google CEO Larry Page told the audience that what the tech industry needs is a safe place to experiment without restrictions or ...
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eTurboNews

Google Maps Gallery - great new tool for tourism industry
Google have expanded their popular mapping program with the new Google Maps Gallery, a selection of specific static or interactive images – rather ...
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Google's secret lab has plenty of resources, and wild ideas
MOUNTAIN VIEW– In a rare public speech, Google CEO Larry Page once suggested the tech industry needs “safe places where we can try out new ...
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Tech Times

Google celebrates International Women's Day with colorful Doodle and video tribute
The Google Doodle for International Women's Day, features 27 wriggling chromosomes - 26 small ones and one giant one that contains the button to ...
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Google glasses used in medical field
Google glass is the latest technology from Google. At the hospital, Doctors in the emergency department can contact specialists on nights or weekends ...
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ReadWrite

Google is finally getting serious about wearables
Speaking today at the SXSW conference, Google's SVP of Android and Chrome Sundar Pichai said that in two weeks, Google will be releasing a ...
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Google Expands Apps, Cloud Partners
The broader strategy by Google is making itself more relevant to the enterprise, since there is a huge potential for apps designed for specific purposes ...
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Google X: Secret lab for 'moonshot' research
MOUNTAIN VIEW -- In a rare public speech, Google CEO Larry Page once suggested the tech industry needs "safe places where we can try out new ...
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Guardian Liberty Voice

Google, World Bank Honor Women Entrepreneurs on Women's Day 2014
March 8 marks the International Women's Day 2014 and while Google, World Bank and Forbes are honoring women entrepreneurs, the United ...
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CNET

Google cited as bothered by Android-Windows hybrid
Google is the one not keen on the idea of a dual-boot Windows-Android tablet-laptop, according to a fresh report from Asia and a CNET source.
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Google's mystery barge finds new home
Google's mystery barge floated Thursday to its new home in the California delta after the Internet company was ordered to move it from San Francisco.
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Google Glass makes medical communication easier at hospital
Rhode Island Hospital will be the first in the country to use the Google Glass technology for medical communication. Doctors in the emergency ...
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Why Google Shouldn't Be the Copyright Court of Last Resort
Google), about which Eugene and I have both blogged. This case has received an enormous amount of attention (and the 9th Circuit recently ...
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Google Glass: Not the Only Eye Candy in Town
I'm a Google Glass owner and I've had my share of ups and downs with my $1500 curiosity purchase. Mom says I look like I'm scratching my head ...
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ValueWalk

Google, Apple, Facebook, Twitter All Recruit Heavily From California
Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG)'s products are used by billions of people on a daily basis, while Twitter Inc ...
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Google Ventures Either Pulled or Was Bought Out of Man's Women's Site
With Bustle and Google Ventures' relationship strained, other investors suggested Goldberg just buy out Google Ventures' stake. Goldberg readily ...
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S


Economic Times

Google commits $1 mn to bring more women into tech sector
Search engine giant Google has committed $1 million (over Rs 6 crore) to 40 startup-focused organisations, including Nasscom 10,000 Startups and ...
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Google: Most powerful digital platform...for now
Google has the most powerful digital platform going into 2014 as top players such as Apple, Amazon, Facebook and Microsoft all vie to take occupy ...
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SOS Children

Google Doodle Celebrates Women's Day With Heartwarming Video
Today's Google Doodle is a video celebrating International Women's Day, which is marked each year on March 8. The Doodle is not yet available on ...
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Google's balloons versus Facebook's drones: the dogfight to...
Most interestingly, the move means that Facebook is now competing directly with Google and its Project Loon to bring internet access to the rapidly ...
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Google barge gets warm welcome in new home
Google's barge has a new home at the Port of Stockton after the company was ordered to move it from San Francisco Bay. Google says the barge will ...
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Economic Times

Google promises fix for battery bug on Nexus 5
A Google executive later confirmed the bug. The executive said that it was related to the Qualcomm chip which is used for camera functions in the ...
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ExecutiveBiz

Google and Verizon take big steps in the cloud
Network World - Google and Verizon each made announcements this week that are significant in their race to catch the company many consider to still ...
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Firstpost

Google celebrates International Women's Day
Google is celebrating the International Women's Day with a new video doodle. The doodle shows several 'animated' distaffs, the women's gender ...
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Financial Express

Google Chromecast: Pluggable devices are here to stay
A revolution of some sorts is happening with pluggable devices, especially with the popularity of Google's Chromecast. Chromecast was the ...
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eWeek

Google Encouraging More Women-Led Startups
Google is committing $1 million to 40 groups that work with technology and other startups to encourage them to find ways to bring more women into ...
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The VAR Guy

Google Expands Support For Tech Partners
At its second annual Global Partner Summit on Thursday, Google launched a program to support its Google Apps technology partners and to help ...
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Google, History San Jose put three Santa Clara Valley exhibits online
Now the Google Cultural Institute is making three interesting exhibits from History San Jose accessible on the Internet anytime you want to click on one ...
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Google's Schmidt Sees Robots Omnipresent 'in a Good Way'
Google Inc. (GOOG) Chairman Eric Schmidt said his company is experimenting with automation in ways that will “replace a lot of the repetitive ...
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Talkin' Cloud

Google Cloud Performance Stability: A Closer Look
The latest instances are claims made around the Google Cloud's ability to provide "performance stability," as best highlighted in a commentary by ...
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Google, Facebook and other businesses argue against Oklahoma's same-sex marriage ban
OKLAHOMA CITY - Some of the biggest corporations in the United States -including Google, Facebook and Starbucks- say Oklahoma's law against ...
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eWeek

Google Apps Ending Support for BlackBerry Enterprise Server Connector in 2015
As BlackBerry Enterprise Server goes through its own version changes, Google is making adjustments for Google Apps business users who want to ...
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BetaNews

Underwater Google 'Street View' to reveal what lies beneath Sydney Harbour
It is the ultimate underwater Google Street View. Divers propelled by underwater scooters have begun filming test footage from the bottom of Sydney ...
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Google Hate Speech Oblivion
Did you know that Google, the owner of YouTube, has policies against hate speech? According to Google's website, the company encourages “free ...
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Google Beats Apple At Its Own Game: Advertising
The Google ad is a call to action, to tell our stories. The stories may not be great stories all the time, and it may require 48,327 takes to get it right, but ...
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Google's real purpose for Tango: One-up Apple's fingerprint scanner with 3D facial recognition
Google recently announced its Project Tango phone with 3D imaging capabilities, and it could give next-gen Android phones a much more powerful ...
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