What Do The World's Top Watchmakers Think of Apple Watch?
Threat From Apple Comes After Exports for Luxury Swiss Watches Reached $23.3 Billion in 2013
Sept. 11, 2014 11:30 a.m. ET
ZURICH—What does Switzerland's fabled watch industry make of the Apple Watch? Not much.
"It looks a little cold, and lacks, for my taste, a bit of personality," said Jean-Claude Biver, a legendary figure among Swiss watchmakers who led the revival of Switzerland's Blancpain brand in the 1980s before stints at Omega and Hublot. "It looks perfect, but perfection sometimes has a lack of sexiness."
Mr. Biver,...
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