谷歌：广告被浏览才收费 /10 new results for Google

News	10 new results for google

Google Acquires Boston Dynamics, Maker of Crazy, Walking Robots PC Magazine Speculation as to what Google might do with its new, four-legged friends — or, at least, the research behind them — is covering a lot of territory. The New York ... See all stories on this topic »
Apple, Google And Facebook Have Nothing To Fear From Changes ... Forbes Contrary to the dearest wishes of certain campaigners the major tech companies, Apple, Google and Facebook, have nothing to fear from any possible changes ... See all stories on this topic »	Telegraph.co.uk
Google Android Adds More Gaming Tools for Apps Developers eWeek Google has released some useful new development features for game apps developers, including the ability to add realistic physics actions to their games for ... See all stories on this topic »	eWeek
Google acquires Boston Dynamics, a leading robotics company Ars Technica A few days ago, word got out that Google was building a robotics division. Now, it's already making huge waves in the industry: the New York Times reports that ... See all stories on this topic »	Ars Technica
Google's Robot Beasts MIT Technology Review Google's remarkable push into robotics continued today with the acquisition of Boston Dynamics, a particularly exciting—and potentially important—company. See all stories on this topic »
Google Acquires Robotics-Design Company Boston Dynamics Mashable Google acquired Boston Dynamics, an engineering and robotics-design company, in a deal that significantly enhances the search giant's robotics expertise. See all stories on this topic »
Google Adds to Its Menagerie of Robots PRPick.com Boston Dynamics and its animal kingdom-themed machines bring significant cachet to Google's robotic efforts. SAN FRANCISCO — BigDog, Cheetah, WildCat ... See all stories on this topic »
Google Continues Buying Spree With Boston Dynamics Purchase RedOrbit The latest Google acquisition marks the eighth time in the last six months that the search giant has bought a robotics company. If Google executives have a ... See all stories on this topic »	RedOrbit
Google buys Boston Dynamics, maker of insanely cool robots natmonitor.com If you're one of those people who thinks that Google is out to take over the world, then you probably won't like this news. According to VentureBeat, the internet ... See all stories on this topic »	natmonitor.com
Google buys robotics company Boston Dynamics Vallejo Times-Herald Google buys robotics company Boston Dynamics ... The New York Times is reporting that Google has confirmed its purchase of engineering and robotics ... See all stories on this topic »

2013年12月13日 14:55 PM

谷歌：广告被浏览才收费

英国《金融时报》 埃米莉•斯蒂尔 纽约报道

谷歌(Google)昨日宣布，广告只有被浏览才收取费用，由此成为业内首家作出如此承诺的大型网络公司。谷歌此举将会给它的广告定价带来巨大影响，波及到它广告展示网络中的逾200万家网站。

谷歌展示广告业务副总裁尼尔•莫汉(Neal Mohan)表示：“如果用户没看到广告商发布的广告，坦白说，广告就失去了意义。如果没人看你的广告，广告商为什么要付钱？”
“广告没被看到的问题”，一直以来都在困扰着总值达1170亿美元的全球在线广告业。
据估计，广告商购买的多达一半的数字广告根本没人浏览，还有一大部分广告只有当网络用户向下滚动到网页底部时才会被看到。数字广告尽管发展迅猛，但仍然只占广告总开支的五分之一左右。莫汉表示，帮助广告商衡量广告宣传的有效性，才能保证广告商增加投入。
电视广告也面临这一问题。广告商可以追踪其投放的广告是否在电视上播放，却很难确定人们是否在看广告，还是趁广告时段跑到厨房弄吃的。
为了开发新产品，谷歌使用了一种新型行业标准，即如果一则广告的50%以上出现在电脑屏幕上，并至少持续一秒，才能被视为这则广告是“可视”的。谷歌自主开发了相关技术，不仅能测定广告是否呈现，而且还能找出广告的哪一部分出现在电脑屏幕上。
谷歌没有对哪些在线广告属于“不可视”范畴发表置评，但它强调，消除“不可视”广告会导致广告产品供应受限，因而广告费用有可能上涨。
广告商同时还面临数字广告方面的其他问题，如大量出现的在线广告欺诈行为，这是指诈骗者侵入其他用户电脑，并伪造对某些网页的浏览或对广告的点击。
译者/邹策