2012年5月24日 星期四

競爭Google makes search 'more human' , antitrust concerns over search

 

 

雅虎發表Axis 滑動即預覽


2012/05/24 11:37:00

入口及搜尋網站雅虎(Yahoo!)24日發布1款全新瀏覽軟體Axis(圖),供蘋果(Apple)高人氣系列產品使用,準備從Google手中收復失去的網路搜尋市場。(圖取自Axis網頁axis.yahoo.com)

(中央社舊金山23日綜合外電報導)入口及搜尋網站雅虎公司(Yahoo!)今天發布1款全新瀏覽軟體Axis,供蘋果(Apple)高人氣系列產品使用,準備從Google手中收復失去的網路搜尋市場。

Axis可在iPhone、iPad、iPod Touch等蘋果產品上使用,使用者也可在Chrome、Internet Explorer、Firefox和其他具HTML 5圖像處理能力的瀏覽器「外掛」Axis。

Axis拿掉了10年來以藍色連結為主的網路搜尋結果頁面,以網頁預覽圖取代,提供使用者欲尋找的可能資訊。

這款應用程式讓使用者可以輕鬆「滑動」瀏覽各網頁,或重新檢視網頁預覽圖的下拉選單,如此使用者就不必點選連結就可看到網頁內容。

雅虎專案產品管理負責人巴特拉斯基(Ethan Batraski)表示,Axis使用者還可做跨裝置的網頁同步,使用者可在iPhone上開啟駕駛路線、電影時刻或其他網頁後,到iPad上可繼續瀏覽。

他說:「這麼做的目的是希望能連結所有的裝置。」

科技網站CNET編輯尼德曼(Rafe Needleman)測試過Axis後表示滿意,並稱Axis是雅虎旗下深具「野心」的產品。

CNET指出,Google Android版的Axis仍在開發階段,但Google自己現有與測試中的行動裝置瀏覽器已經有2款,所以預計不會太歡迎雅虎出品的Axis。

雅虎在網路搜尋的市占一直以來受到Google蠶食,根據網路數據調查公司ComScore,Google市占率4月時攀升到66.5%,雅虎則下滑到13.5%,微軟公司(Microsoft)的Bing有15.4%,市占排名第2。

根據巴特拉斯基,Axis今年底前會在法國、英國和其他國家推出。1010524

 State of the Art

Going Beyond Search, Into Fetch
Microsoft and Google are jostling for bigger shares of the search market by including more data on search subjects.

Google must answer EU antitrust concerns over search

Google logo Complaints have been made that Google favours its own products when serving up search results

Related Stories

Google has "a matter of weeks" to allay concerns it is abusing its dominant position in the search engine market, the European Commission has said.
An investigation by Europe's antitrust head Joaquin Almunia looked at whether Google gave preferential treatment to its own services in its search results.
Mr Almunia said the company must now "offer remedies" swiftly.
A Google spokesman said the company disagreed with the conclusions, but would work to resolve the matter.
"We're happy to discuss any concerns they might have," Google spokesman Al Verney said.
"Competition on the web has increased dramatically in the last two years since the commission started looking at this and the competitive pressures Google faces are tremendous."
Formal proceedings The commission had been investigating Google since November 2010 following complaints from several rivals.
In a statement, Mr Almunia said Google had the chance to outline steps to address the claims, rather than face formal action.
"Should this process fail to deliver a satisfactory set of remedies, the ongoing formal proceedings will of course continue," he said.
The investigation outlined four areas where Google's practices "may be considered as abuses of dominance", Mr Almunia said. They are:
  • The manner in which Google displays "its own vertical search services differently" from other, competing products.
  • How Google "copies content" from other websites - such as restaurant reviews - to include within their own services.
  • The "exclusivity" Google has to sell advertising around search terms people use.
  • Restrictions surrounding portability of advertising content which prevents "seamless transfer" to other non-Google platforms.
Mr Almunia said he had outlined these concerns in a letter to Google's executive chairman Eric Schmidt.



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