Google Deepens Push Into Web Display Ads

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Google Deepens Push Into Web Display Ads

Google, long labeled as a one-trick pony that sells Web-search text ads and little else, is quickly learning another trick: selling online display ads.

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.